This Week in Social, #ICYMI 7/24/15
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A field guide for the latest in Facebook marketing, and a few things about Twitter too.   Twitter Makes it Easier for Advertisers to Target Live Event Discussion with New Insights Real-time coverage remains the micro-blog network’s key differentiator, and key advantage against other social media sites, and now Twitter’s looking to further capitalize on

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This Week in Social, #ICYMI 7/17/15
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Snapchat gives its content partners first billing, Facebook took a page out of YouTube’s book, and Twitter graduated to clickable cards. This week in social, in case you missed it. Twitter Says Bye, Bye, Bye to URLs Because Twitter wants to be just like Facebook, it’s getting rid of URLs on mobile opting instead to

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This Week in Social, #ICYMI 7/11/15
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Instagram adds a 1080-pixel resolution option, Facebook now offers the ability to “detach” videos and Tinder is making it possible to match with a verified celebrity. Read on to find out why your news feed is having the best week ever. Facebook Introduces New “Floating” Video Player, Continues Push on Video Content Facebook’s march towards online

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Instagram Gets Real With Trends & Place Search
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Instagram has real-time coverage of almost everything happening in the world. Now its unlocking that content with a revamped explore tab featuring Trending Tags, Trending Places, curated content, plus a new Places Search in its latest 7.0 update available now. Key things to know about this update:  “This is our North Star—what we’ve been shooting for all

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Music City, In Real Time
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Last month at the Indianapolis 500, Firestone Tires launched a summer-long social campaign called Destination Country, a cross-country journey to document, detail, and share the 2015 summer of country music. Naturally, you can’t have a campaign with a focus on country music, and not make a stop in Nashville, TN—Music City, USA. Luckily, Firestone is

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Big Fuel Snags Two Social Media Icon Awards
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Last week, Big Fuel headed down to Miami for PR News’ Social Media Icon awards. As if soaking up some Florida sun wasn’t reward enough, we took home the gold for both categories in which we were nominated. Based on our much-talked-about “Break Up Letter” for T-Mobile, which empowered users to end their relationships with

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The Break-Up Letter Makes Finals at Shorty Awards
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Modesty isn’t our strong suit here at Big Fuel. Let’s face it, in social media there’s no such thing as modesty: it’s all about self-promotion. So when the Shorty Awards opened their submissions we felt like it was time to toot our own horn and show off one of our proudest achievements: The Break-Up Letter.

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Let’s Be Friends: The Power of Opt-In Marketing
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Opt-in marketing isn’t new. In fact, it goes as far back as magazines, catalogs, and newspapers. Anything you willingly subscribe to is a form of opt-in marketing. Email was the first major game changer for opt-in marketing, and still remains the most popular form for marketers—but the landscape is quickly growing larger. Marketers now have

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Mashable Converts the Currency of Community Into Cash
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While there is no clear king of social publishing, no one disputes that Mashable is a contender. Mashable gets social, and with that deep understanding they have been able to bridge the gap between building communities and monetizing them in an authentic way. Australia-based photographer Serena Hodson (@simon_and_gfunk) captured portraits of #dogs in her series

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Emoji Hashtags: The Floodgates Are Open
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Emotags, tagmojis, hashmojis, emojitags... None of these words quite do the phenomenon justice. The phenomenon being Instagram's latest capability: hashtagging emojis. Though the update was released just this Monday, the new indexes are being flooded with user content thanks to the natural mass appeal of emoji hashtags. Many of us are saying "it's about time,"

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This Week in Social, #ICYMI: 4/24/15
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This week brought some major changes to the main social platforms. Stormy clouds are forming above brands on Facebook, Twitter just became more conversational, and WhatsApp hit 800 million monthly users. Grab your umbrella and read away. Facebook News Feed Reprioritizes Your Real Friends Above Pages Facebook is reconfiguring News Feed to show content from

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