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This Week in Social, #ICYMI: 4/24/15
2 years ago 0 0

This week brought some major changes to the main social platforms. Stormy clouds are forming above brands on Facebook, Twitter just became more conversational, and WhatsApp hit 800 million monthly users. Grab your umbrella and read away. Facebook News Feed Reprioritizes Your Real Friends Above Pages Facebook is reconfiguring News Feed to show content from

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Three Niche Social Platforms With Incredible Communities
2 years ago 0 0
Three Niche Social Platforms with Incredible Communities As social media matures as a service, we are seeing the larger community fraction into smaller, more focused groups. This effect is being facilitated by the diversification of social media platforms, some of which quickly gain popularity. Others never become mainstream, but become essential to the communities they

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This Week in Social, #ICYMI: 4/17/15
2 years ago 0 0

Monday: LinkedIn Raises Its Game In Social Media With Elevate, An App To Suggest And Share Stories Elevate is a paid app that suggests articles to its users based on algorithms from its news recommendation services and “human curation,” and then lets users schedule and share those links across LinkedIn and Twitter You can think

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This Week in Social, #ICYMI: 4/10/15
2 years ago 0 0

This week in social was a wild ride of upheaval and heartbreak. Updates, announcements, and first appearances–they’re all here this week. We’ve compiled the most important news for you, just #ICYMI. Tuesday:  Twitter is Finally Fixing the Quote Tweet Button The button now embeds the tweet instead of just quoting it as text With this

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Influencer Marketing: The Evolution of Content
2 years ago 0 0
We’ve all heard the stories: YouTube star outsells J.K. Rowling in a day, 16 year old makes $15K a month off of his Instagram, Disney pays a man 5 digit sums to wear a cereal costume and dance around on Snapchat. Ten years ago none of this was possible. It’s almost inconceivable that it is

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Periscope: Making Ripples in the Digital Pond
2 years ago 0 0

Periscope is Twitter’s new live-streaming video app, not to be confused with the much-hyped Meerkat, another live-streaming app. The first thing you must know about Periscope is that it requires you to have a Twitter account. The second is that you can only use Periscope on an iPhone or iPad, however Android is to come soon.

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Messaging Apps: Micro Social Communities With Major Potential
2 years ago 0 0

Messaging services like WhatsApp have been in the headlines quite a bit lately. People are calling them “the new social media.” Not entirely accurate—but not completely wrong either. Messaging apps are taking over the youth market in the same way Myspace did back in the early aughts. Publishers, agencies, and brands are all getting wise

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Blurred Lines: SXSW’s Music and Tech Convergence
2 years ago 0 0

SXSW Music has consistently been evolving into a city-wide festival where indie bands come to be “discovered,” placing themselves in a crowded lineup of showcases in hopes one of them will have an audience member, or two or three, that will either become their fan, give them a headline, or let’s be honest, a feature

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This Week in Social, #ICYMI: 3/20/15
2 years ago 0 0

Okay, we know everyone is excited about SXSW, so you probably missed some of the other events that went down in the digital space. No worries friends, we got you. There were highs and lows, from Bitly expanding its capabilities to Starbucks’s making a mistake with the best intentions–this week in social was an exciting

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This Week in Social, #ICYMI: 3/13/15
2 years ago 0 0

Okay, before we get into the real news, let’s take a moment to consider the Catstacam in all its glory. Bask folks, bask. This week in social we had some serious business. Tumblr shared the first results from its in-house influencer activation program; the world of tech was like, “Meerkat, what’s that?”; and Facebook finally let

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The Power of Storytelling in the Context of Social: Part 2 of 2
2 years ago 0 0

If there was one part of Social Media Week NYC that I thought would be paramount to the modern social guru, it was social storytelling. Quality storytelling in the context of social media has become central to brands in the past few years, and now that they have more channels to tell their story through,

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