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This Week in Social, #ICYMI: 3/6/15
2 years ago 0 0
This week was perhaps the most monumentous week for social media thus far in 2015. A dress ended friendships and renewed the public's interest in science, Instagram released an exciting new ad feature, and Twitter has dialed in their crosshairs with a better targeting platform. And yes, we did invent the word "monumentous" just for this

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The Power of Storytelling in the Context of Social: Part 1 of 2
2 years ago 0 1

Last week I had the pleasure of attending a session on social storytelling at Social Media Week NYC. Quality storytelling in the context of social media has become central to brands in the past few years, and now that they have more channels to tell their story through, standing out from the noise has taken

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Thinking Outside the Box, 3 Innovative Hacks on Instagram
2 years ago 0 0

Instagram is beautifully simple, in a way that almost borders on strict. They work very hard to protect what they consider the purity of the user experience by confining photos to a square frame, limiting linking abilities, and keeping advertising to a bare and highly regulated minimum. New features like geolocation, the ability to edit

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This Week in Social, #ICYMI: 2/20/15
2 years ago 0 0

Another week buys the farm, and another glorious weekend is born. But wait, before you start celebrating lets recap what went down in social this week just #ICYMI. This week we have coverage of Facebook’s new CTA button, YouTube’s bold move against branded content, and the benefits of posting about NYFW.   Some minor changes

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The Comprehensive Guide to Twitter Etiquette
2 years ago 0 0
You should not use the contraction “shouldn’t” in academic writing. You need to cite sources properly, and quote statements in the right fashion. You probably know this stuff already, but you might be surprised to learn Twitter has its own specific rules of the written word. Failing to adhere to these standards will cause you to

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This Week in Social, #ICYMI: 2/13/15
2 years ago 0 0

Fresh out the science oven: when we look at a smiley face online, the same very specific parts of the brain are activated as when we look at a real human face. Here’re seven other reasons to use emoticons on social, even if you’re a big serious brand. bufferapp.com 🙂   Some Minor Changes in the Social Platforms:  You

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Three Instagram Sub-Trends You’re Missing Out On
2 years ago 0 0
We’ve all seen people’s food pictures on Instagram. Most of us follow a fashion blogger or two, and we all know about the communities that surround cute dogs. But we don’t all know about the spinoffs: the innovators who decided to do something just a little bit different. Today we'll venture into some of these semi-viral communities

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This Week in Social, #ICYMI: 2/6/15
2 years ago 0 0
This Week in Social, #ICYMI is a brief weekly summary of the three most meaningful events in social. If you slept in this week, you might not know about the stats Twitter posted on the Super Bowl, how Instagram took a page out of Vine's book, or about the new BFFFL's (best friends forever for life) Google

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Playing in the #BrandBowl
2 years ago 0 0
There’s a reason #AdBowl and #BrandBowl were trending last night. The Super Bowl has become not only the biggest sporting event in the USA, but also the biggest commercial advertising event of the year. The going price tag on a 30-second spot during the game is $4.5 million, which works out to $150,000 a second,

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This Week in Social, #ICYMI: 1/30/15
2 years ago 0 0

This Week in Social, #ICYMI is a concise weekly summary of the three most important happenings in social. This week you might have missed key stats about the massive 110 million person Super Bowl audience, Neil Patrick Harris premiering Twitter’s native video feature, and Facebook announcing its new method for measuring the ROI of its ads. During

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#Snowmageddon2015, a Social Media Storm
2 years ago 0 0
  It's hard to imagine how people found the time to tweet in between buying all the bread and toilet paper in the Tri-state Area, but at this point it's pretty clear most of the impact Blizzard Juno is having (besides boosting grocery store sales) is digital. We'll run you through a play-by-play of how things

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