The ESPYS: A Big Night For Metro PCS
2 years ago 1 0

7.7 million viewers tuned in to the ESPY Awards on Wednesday night. It was a huge night for sports and Metro PCS, our client, whose #TeamMetro fighter, Ronda Rousey, walked away with not one, but two awards for Best Fighter and Best Female Athlete. To gear up for the big event, Big Fuel assembled an on-the-ground

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Music City, In Real Time
2 years ago 0 0

Last month at the Indianapolis 500, Firestone Tires launched a summer-long social campaign called Destination Country, a cross-country journey to document, detail, and share the 2015 summer of country music. Naturally, you can’t have a campaign with a focus on country music, and not make a stop in Nashville, TN—Music City, USA. Luckily, Firestone is

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Big Fuel Snags Two Social Media Icon Awards
2 years ago 0 0

Last week, Big Fuel headed down to Miami for PR News’ Social Media Icon awards. As if soaking up some Florida sun wasn’t reward enough, we took home the gold for both categories in which we were nominated. Based on our much-talked-about “Break Up Letter” for T-Mobile, which empowered users to end their relationships with

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Introducing DADuary-January is an official month of celebration of Dadhood!
5 years ago 0 0

Okay, so I mainly write about moms in social media, but this month I’m going to help support a couple of dads who are trying to create “a new social movement celebrating the Dadhood in all its forms.” Introducing DADuary. JB, aka Manhood v. Dadhood, has joined forces with other bloggers and all month long

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Social venture gives books a new chapter on life and literacy funding.
6 years ago 0 0

Did you know that every year thousands of libraries throw away millions of excess books to make room for new editions? Some books sit in storage, some are given away, but some are simply thrown out. I had no idea that libraries do this. Enter the idea behind Better World Books–rescue the books and resell

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ABC News wants you to know sweet potatoes can save children from blindness.
6 years ago 0 0

Being a vegetarian, I eat a lot of sweet potatoes. Their role in our health and particularly eyesight was something I never gave it much thought. But as a part of the ABC and the United Nations Foundation’s Million Moms Challenge I learned that besides tasting great, the orange-fleshed sweet potatoes that were on most

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12 days of giving and Walmart has $1.5 million dollars to give.
6 years ago 0 0

Walmart is giving to local communities this year. Moms just have to tell their story on the Walmart Facebook page about a local non-profit and they might win a holiday grant. Recognizing moms love brands that support local causes, Walmart is offering $1.5 million in grants to support families and needs like diapers, formula, food,

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The Dr. Pepper 10 new tagline is “not for women.” Sexist?
6 years ago 0 2

The new Dr. Pepper 10 campaign reminds me of when I was little and boys had clubhouses or signs on their bedroom doors that said, “No girls allowed.” Of course, it made us want to be inside more than ever. Dr. Pepper 10’s tagline “Not for women” is a bold statement. It’s a 10 manly

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7 brands help moms celebrate Halloween.
6 years ago 0 0

Happy Halloween! Millions of parents across America will be helping their children get dressed and taking them trick or treating tonight. In fact, it’s estimated that 41 million children between the ages of five and 14 will be trick or treating across America. And what were some of mom’s favorite brands on Facebook doing to

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It’s pic or treat time for The Children’s Place.
6 years ago 0 0

It’s that scary time of the year again. It’s Halloween once again and moms are online tweeting and posting everything from how to have a safe Halloween, costume ideas, what treats to serve and more. Mine have been thinking and changing their minds about their costumes for weeks now. It’s one of their favorite holidays.

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Do moms strive for perfection when making sandwiches?
6 years ago 0 0

So Sara Lee has launched a new campaign on Facebook targeting moms called “Life’s Not Perfect.” But apparently your meat can be if it’s Sara Lee Deli meat. They began by doing some research that showed women strive for perfection. And apparently that perfection includes our desire to make the perfect sandwich and meals for

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