The Children’s Place Little Do-Gooder Sweepstakes.
5 years ago 0 3

We teach our children to read, write and to tie their shoes. We teach them how to say ‘please’ and ‘thank you.’ But are parents teaching their little ones great lessons? Yes, they are. In fact, it begins with the birth of a child. For many moms, the birth of a child triggers a greater

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October is Breast Cancer Awareness Month and everything will be pink!
5 years ago 0 0

Eggland’s Best Pink Ribboned Eggs Eggland’s Best will have very special eggs this month featuring the signature “EB” stamp with the Susan G. Komen Running Ribbon on all varieties of EB farm fresh eggs. They will also be donating $50,000 to support Susan G. Komen in their pledge to end breast cancer forever. • You

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5 Brands that understand Moms.
5 years ago 0 0

Moms love brands for myriad reasons, but first and foremost brands have to make great products. If the brand then creates the right experience around the product, they will having the beginnings of a great relationship with mom. What is entailed in creating a great brand experience? It can be anything from support of a

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Join Mom-entum and the ABC Million Moms Challenge.
5 years ago 0 0

Back in April, Mom-entum and #moms4moms joined forces with some influential moms and Christy Turlington and her Every Mother Counts initiative to spread the word about maternal deaths that are happening every day in the U.S. and around the world. We had a rocking twitter party with over 21.3 million impressions, 175 moms wrote blog

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ConAgra’s bait-and-switch with bloggers turned surprise into anything but delight.
5 years ago 0 0

I’m sure many of you saw the headlines this past week over ConAgra’s debacle with bloggers. What they thought would be a pleasant surprise backfired on them when they invited mom and food bloggers to event at a restaurant where the bloggers thought they were going to be served by a chef. Instead of a

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Did you know that 88% of all laundry is done by mom? Not in this Big Fuel video.
5 years ago 0 0

Moms do about 330 loads of laundry a year. But how many of you know that moms find a sense of calm and happiness when everything is clean–the clothes and the home? It’s true. Just ask a mom. This video for Clorox, a client of Big Fuel, is anything but calm. While mom is away,

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YoCrunch Yogurt looks to connect with moms with their latest campaign.
5 years ago 0 2

YoCrunch Yogurt has launched a new campaign aimed at moms. Sadly I think this one missed the mark. First the Facebook page is very light on content. And moms love great content. They’ve tried to get Moms to tell all of their “mom tested ideas”, but there has been very little response. It might have

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Part 3: Rene Syler gives her words of wisdom for moms facing adversity.
5 years ago 0 0

Rene Syler had us all in tears as we shot this video series. So many of the women I meet have similar stories of strength, persistence and determination. In this last of the series about Rene, she gives sage advice on lessons she learned in picking herself up and carrying on after facing a triple

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Part 2: Rene Syler her inspirational story…
5 years ago 0 0

Every once in a while you meet someone and you instantly feel like you’ve known them all your life. Rene Syler, the Good Enough Mother, is just one of those people. She came into Big Fuel to shoot this video series and we didn’t want to stop talking. She is such a character. I hope

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Will parents and teens buy the “anti-green movement” from BillMyParents?
6 years ago 0 1

Moms love useful tools and the new “Bill MY Parents” pre-paid MasterCard looks like one moms will love. BillMyParents was one of the companies debuting at Blogher11 this year with their Anti-Green Movement/Go plastic campaign. The card takes the best of technology and puts it at a parent’s fingertips for tracking your teens purchases. There’s

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The Children’s Place live chat party rocked at about 200 posts per minute.
6 years ago 0 0

In honor of their 1 million fans, Big Fuel and Mom-entum, helped The Children’s Place hold a live chat party last week and gave away $20,000 worth of Children’s Place gift card prizes to their extremely loyal and engaged fan base. Celebs Kelly Rutherford, La La and Denise Richard along with a select group of

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