Ragu has the secret sauce with their Mom’s The Word campaign.
7 years ago 0 0

I actually really like this Ragu “Moms The Word” campaign. There’s so much video content. And moms love video. And so much useful content. The moms are charming and full of great ideas all centered around the family dinner table from useful recipes like spaghetti tacos to tips to get your kids to eat. And

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Join our live chat party and help Children’s Place celebrate it’s 1 millionth fan.
7 years ago 0 0

The Children’s Place 1 millionth fan celebration with so many prizes just in time for back-to-school! This is going to be so much fun. I love twitter parties and Mom-entum and Big Fuel will be helping The Children’s Place throw a live chat to celebrate their 1 millionth Facebook fan. And it’s just around the

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“Power to the V?” Summer’s Eve better be prepared for some social backlash.
7 years ago 0 0

I really don’t think I need to say much. Just watch these spots. Hands representing vaginas. And the hands talk? Power to the V? Really? And just look at the messaging in them. What do you think? And if that’s not enough be sure to take the quiz. Yes, a quiz about your body parts

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Introducing Mamiverse and Club Mami– a new home for the very social Latina mom.
7 years ago 0 0

Target has partnered with Mamiverse.com and its launch of a new website tailored to Latina moms. Latina moms are very socially connected, love mobile and if that isn’t enough to convince you of why this is a smart move, consider this number: Latinos are slated to have the buying power of $1.4 trillion by 2013.

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Will women like this campaign targeting men about their PMS?
7 years ago 0 0

Well you must admit it’s an interesting way to get an audience to drink milk. But will women find it funny? The California Milk board has a new campaign, a home for PMS management, targeting the man of the house and the mistakes he makes when a women is having her period. All the tools

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42 million days of drinking water given by Moms simply redeeming coupons.
7 years ago 0 0

Sustainability, corporate responsibility and giving back are important topics to moms particularly milliennial moms. Millennial moms are notorious researchers when it comes to a product and its association with a cause. A Cone Cause Evolution Study in 2010 showed 92% of moms want to buy a product that supports a cause. Who is doing it

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8th Continent wants to reward moms as rock stars.
7 years ago 0 0

Okay, so this campaign is interesting. A portrayal of mom as a rock star and someone who is into music not just for herself but also for her child. Usually everywhere you turn we are portrayed cooking, cleaning, gardening or transporting kids. 8th Continent Soy Milk has chosen in this campaign to offer moms a

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Spirit Airline Sends Customers Off-Branded Weiner Emails
7 years ago 0 3

Guest Post by Maria Adcock, BiculturalMama Spirit Airlines, the low cost no frills airline, recently sent an email to its customers with the subject line, “Want to See Our Weiner?” Upon opening the email, the viewer saw a picture of a hot dog with the phrase, “THE WEINER SALE With Fares Too HARD to Resist”

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Frigidaire is listening…
7 years ago 0 0

A while back I wrote about a campaign that Frigidaire was doing with Jennifer Garner. In that iteration, Jennifer appeared dressed in a sheath dress with very high heels and in an absolutely pristine kitchen. Well it appears they might have been listening. Frigidaire just launched their “Make Time for Change” campaign centered around enlisting

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Lance Crackers social campaign wants Moms to pack a “Spontaneity Bag.”
8 years ago 0 0

Lance Crackers has enlisted “Mom on the Run” and mother of 5 boys, Colleen Burns for their springtime social media campaign. Moms who share their tips for spontaneous fun in the sun are eligible to a Scout bag filled with Lance crackers and everyone who enters receives a coupon through either the microsite or on

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Trek Bikes and Rayovac batteries join forces to target Moms and their children.
8 years ago 0 1

I’m confused. Trek bikes has teamed up with Rayovac batteries to target Moms with their latest promotion “Go by Bike.” On the Trekwomen Facebook page, Moms can enter a contest to win a “mother and child” bike. Not much to do other than give a few bits of information. You don’t have to say why

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