Why I’ll Buy a Newcastle
6 years ago 0 0

I enjoy beer. I’m certainly no connoisseur (nor could I spell that word without the help of my friends, Red Squiggly and Right Click), but I’m glad to pay a couple extra bucks for the good stuff. That makes me a prime target for premium beer brands, and none do it better than Newcastle. Their

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Spending Bad Money On Top of Good
7 years ago 0 0

Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”?  Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award.  The

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Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Facebook vs. Hoarders
7 years ago 0 0

People like to collect things. They collect baseball cards,  furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows like Hoarders and Storage Wars are not popular because these are isolated incidents. The sad part is that most people do nothing

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Does Social Engagement Equal Box Office Success?
7 years ago 0 0

This summer is sure to be one of the most profitable in Hollywood’s history. Kicked off by the Avengers, which had the highest-grossing weekend of all time and currently tracking to shatter numerous other box office records, this summer still promises a handful tent-poles that aim to challenge these numbers. From Ridley Scott’s long overdue

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Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media
7 years ago 0 2

Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor to upload to YouTube? Charitable organizations have been leveraging star

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Unforgettable
7 years ago 0 3

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou It’s as old as the spoken language – the irresistible draw of a good story.  One that pulls you in makes you laugh or cry or sigh or take that sharp

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Why a Dutch Dad’s Time-Lapse Video of His Kids Went Viral
7 years ago 0 0

Exactly. Why? When this was sent to me I thought, “so what?” But because I value the opinion of the person who sent it to me and, probably more importantly, have a daughter who just celebrated her 1st birthday, I chose to watch. Admittedly, I was a bit bored by it in the beginning. After

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NOTvertising: Spotify and Coca-Cola’s New Symbiotic Relationship
7 years ago 0 0

Everyone knows that Spotify launched in the US in July 2011.  However, people might not know that brands took an interesting role in that launch (outside of just advertising dollars).  I know this because I worked with Chevy to partner with blogs/publishers to generate editorial exposure for Spotify and Chevy in exchange for advance access

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Why I #LoveNYC
7 years ago 0 0

One of the many reasons why I personally #loveNYC is its passion for embracing technology, social media and digital progression overall.  Everything from sponsored hackathons to incubators for tech start-ups has flooded the city. New York City has quickly adopted the name Silicon Alley for these reasons. Social media has become a huge part of

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Social Media, Travel, and Tourism: My Thoughts on the Belize Road Warriors Program
7 years ago 0 1

With Social Media Week well behind us, we’ve been spending a lot of time the past week exchanging thoughts and ideas from the various sessions we attended. On Friday, I went to a panel at the Tribeca Grand whose subject matter was a lifestyle vertical that I am very interested in exploring: Travel and Tourism.

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