Dude, Where’s My Content? Ashton, Utley, and the ‘And Then….’ Approach to Social Content Distribution
7 years ago 0 0

Props to you if you recognize the image above. If not, perhaps this will jog your memory: “And then……?” In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru order to a cashier who is apparently bent

Read more

Catvent 2011 – Weekly Cat Roundup, December 1-9
7 years ago 0 0

For those who have not heard about the holiday campaign we’re running with our friends at The Humane Society of NY, you could not have picked a better article to read if you tried. Being a social media agency, Big Fuel has always had a spot in its heart for cats. So, we approached The

Read more

What’s More Rewarding Than Scaling A Mountain or Conquering a River?
7 years ago 0 0

Winning an AWESOME head-to-toe prize pack from our client, GORE-TEX. Since 1958, GORE-TEX fabric has been keeping adventurers like you dry and comfortable in the most extreme weather conditions – with durable, waterproof, and windproof outerwear and footwear designed to help you perform your best and reach new heights. Now’s your chance to share your epic story.

Read more

Sonic Live with Black Lips
8 years ago 0 0

Sonic Live is a program we’re piloting throughout the fall where we pair an indie band and an indie blog for a live stream concert event to help expose the all-new Chevy Sonic.  Sonic is geared towards the younger hipper first car buyer market (18-25).The rationale is that embedding a major music site as part

Read more

Activism Has Never Been This Trendy.
8 years ago 0 0

American fashion designer Kenneth Cole recently launched a social issues web site, www.wheredoyoustand.com, a platform which encourages open debate on political hot topics like gun control, abortion, gay rights, and war. The topics, while very limited in scope, present an opportunity for focused dialogue in a socially savvy way. What I find most interesting and compelling

Read more

Buick Gets in the Game with “Quest for the Keys”
8 years ago 0 0

Brand Channel‘s Sheila Shayon wrote a nice post about Big Fuel’s current campaign for Buick. Thanks Sheila! My favorite quote: “Witness “Quest for the Keys,” which marks Buick’s most innovative social marketing exercise to date.” Social media scavenging is now yielding ever bigger rewards for brands. Witness “Quest for the Keys,” which marks Buick’s most

Read more

Mitsubishi Wows Gen Y with Autonomous Test Drives
9 years ago 0 0

Mitsubishi intends to wow America’s car-buying youth with their launch efforts for the 2011 Outlander Sport, a small sporty crossover that just hit dealerships for less than $20k. The wow factor…the ability to autonomously test drive the car from your living room sofa.

Engage Me.
9 years ago 0 0

As a Production Manager here at Big Fuel I am constantly online researching new social and creative content. I listen to music, stream web videos and am versed in the next great campaign. The campaigns that stand out are the ones I feel passionate about and ultimately tell a story I want to share with

Read more

Case Study: Beyond Product Placement
9 years ago 0 1

I attended IFP’s Independent Filmmaker Conference this week, the oldest forum in the US for the discovery of new projects in development and new voices in the independent film scene. I was surrounded by filmmakers, industry executives and agencies, all of whom were there to celebrate this year’s crop of content creators and what it

Read more

Light reading: UI and web design
9 years ago 0 3

Staying on top of UI design is an important and time consuming task for web designers (extra super time consuming for geeky designers, like myself, whom are obsessed with grids and patterns). I recently picked up a copy of The Smashing Book which covers best practices of modern Web design. I have only touched on

Read more

Top 5 Mistakes Brands Make in Social Media
9 years ago 0 6

Social media is a consumer’s closest connection to a brand. There are many companies out there doing it right. For those who are still developing their strategy and building resources – and for those who want a refresher – here’s a look at the top 5 mistakes brands make.

1. The brand doesn’t understand why the audience follows, subscribes and/or ‘Likes’ them …

 Load more