This Week in Social, #ICYMI: 4/17/15
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Monday: LinkedIn Raises Its Game In Social Media With Elevate, An App To Suggest And Share Stories Elevate is a paid app that suggests articles to its users based on algorithms from its news recommendation services and “human curation,” and then lets users schedule and share those links across LinkedIn and Twitter You can think

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This Week in Social, #ICYMI: 4/10/15
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This week in social was a wild ride of upheaval and heartbreak. Updates, announcements, and first appearances–they’re all here this week. We’ve compiled the most important news for you, just #ICYMI. Tuesday:  Twitter is Finally Fixing the Quote Tweet Button The button now embeds the tweet instead of just quoting it as text With this

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Influencer Marketing: The Evolution of Content
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We’ve all heard the stories: YouTube star outsells J.K. Rowling in a day, 16 year old makes $15K a month off of his Instagram, Disney pays a man 5 digit sums to wear a cereal costume and dance around on Snapchat. Ten years ago none of this was possible. It’s almost inconceivable that it is

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Periscope: Making Ripples in the Digital Pond
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Periscope is Twitter’s new live-streaming video app, not to be confused with the much-hyped Meerkat, another live-streaming app. The first thing you must know about Periscope is that it requires you to have a Twitter account. The second is that you can only use Periscope on an iPhone or iPad, however Android is to come soon.

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Messaging Apps: Micro Social Communities With Major Potential
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Messaging services like WhatsApp have been in the headlines quite a bit lately. People are calling them “the new social media.” Not entirely accurate—but not completely wrong either. Messaging apps are taking over the youth market in the same way Myspace did back in the early aughts. Publishers, agencies, and brands are all getting wise

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Blurred Lines: SXSW’s Music and Tech Convergence
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SXSW Music has consistently been evolving into a city-wide festival where indie bands come to be “discovered,” placing themselves in a crowded lineup of showcases in hopes one of them will have an audience member, or two or three, that will either become their fan, give them a headline, or let’s be honest, a feature

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This Week in Social, #ICYMI: 3/20/15
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Okay, we know everyone is excited about SXSW, so you probably missed some of the other events that went down in the digital space. No worries friends, we got you. There were highs and lows, from Bitly expanding its capabilities to Starbucks’s making a mistake with the best intentions–this week in social was an exciting

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This Week in Social, #ICYMI: 3/13/15
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Okay, before we get into the real news, let’s take a moment to consider the Catstacam in all its glory. Bask folks, bask. This week in social we had some serious business. Tumblr shared the first results from its in-house influencer activation program; the world of tech was like, “Meerkat, what’s that?”; and Facebook finally let

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The Power of Storytelling in the Context of Social: Part 2 of 2
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If there was one part of Social Media Week NYC that I thought would be paramount to the modern social guru, it was social storytelling. Quality storytelling in the context of social media has become central to brands in the past few years, and now that they have more channels to tell their story through,

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This Week in Social, #ICYMI: 3/6/15
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This week was perhaps the most monumentous week for social media thus far in 2015. A dress ended friendships and renewed the public's interest in science, Instagram released an exciting new ad feature, and Twitter has dialed in their crosshairs with a better targeting platform. And yes, we did invent the word "monumentous" just for this

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The Power of Storytelling in the Context of Social: Part 1 of 2
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Last week I had the pleasure of attending a session on social storytelling at Social Media Week NYC. Quality storytelling in the context of social media has become central to brands in the past few years, and now that they have more channels to tell their story through, standing out from the noise has taken

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