“Why She Shares” study finds “It’s her altruistic desire.”
7 years ago 0 0

We had the pleasure of giving a sneak peak of our latest study with She Speaks at the WIRED store in Times Square.. And now we’re ready to “share” it with our larger audience. 86% of women in our study said finding interesting information makes them want to share. Women want to share because they

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Pew Internet study shows parents are talking to their online teens.
7 years ago 0 0

My teen is seemingly always on her iphone or her laptop. She texts, Skypes, IMs and is constantly in contact with her friends, teachers and the world at large as she is one of the few teens on Twitter. I worry continually about who she is talking with online, whether there is any bullying going

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Where are the mom bloggers?
7 years ago 0 0
Moms use of Facebook continues to grow to 23 million+.
7 years ago 0 1

According to eMarketer, Facebook now boasts about 23 million moms and growing accounting for about 2/3 of all moms online in the U.S. Not surprising as moms gravitated to Facebook early on for the ease of sharing with family and friends. But Moms and Facebook aren’t just about family photo sharing; she’s also developing relationships

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SheStreams conference surprise learning: moms like podcasts.
7 years ago 0 1

The SheStreams conference was held this Friday and Saturday in New York City. SheStreams is a smaller conference that makes it more intimate and easier to meet up with fellow moms. It was my first experience being in the same room with Maria Bailey, the queen of mom knowledge. She opened up the conference with

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According to Nielsen, women around the world find social media an indispensable tool.
8 years ago 0 0

Nielsen recently surveyed women around the world for their  “Women of Tomorrow” study. I was so excited to finally see a global study, as they seem to be few and far between. Nielsen reached out 21 countries that represented 60% of the world’s population to gain insight to how women shop, use social media and

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Are parents in charge of their iPhones or are iPhones in charge of us?
8 years ago 0 0

A recent study by Retrevo will lead you to think so. According to the study, 11% of the parents said they’d given up other activities they use to love to spend time of Facebook and Twitter. 19% of iPhone parents said they couldn’t stop checking Facebook or Twitter if they wanted. And if you own

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The About.com “American Mom” study
8 years ago 0 0

So I had the pleasure of having dinner the other night with an eclectic group of folks one of whom was the marketing director of About.com. He was thrilled to hear that I had requested a copy of their recent study called “American Mom.” The About study was conducted in early 2011 examining over 2,500

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In social media, it’s not just about content, it’s about timing.
8 years ago 0 0

One of the things I find fascinating is watching the twitter stream of the Mom-entum followers. Over time I’ve discovered the times, the kind of content and who I will generally find online at any given time. It’s just common sense if I want to have an engaged audience, I need to be there when

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Study shows Moms are happiest socialize, not meal time.
8 years ago 0 0

There was an interesting look at research released this week by the Coalition for Innovative Media Measurement and the Media Behavior Institute. Entitled consumer-centric cross media context planning, the study used an iPhone app created just for the study to measure media consumption in the form of an iDiary. The study looked at what people

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Mom-entum and SheSpeaks to release their “Her-suasion” study this Thursday.
8 years ago 0 2

This week is Internet Week, so we chosen this Thursday to unveil a white paper we’ve been collaborating on with SheSpeaks. The paper is entitled, “Her-suasion. The bonds between moms and brands.” Why this study? “Brands have seen the power of moms and their relationships, but we wondered if there was a connection starting to

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