Cool is cool.
6 years ago 0 0

Apple has over 7MM Facebook fans without posting anything. Chanel is approaching 900K Twitter followers while barely saying a word. Why do some brands have a cult following? Why does it seem like everything Nike or Google does instantly becomes the day’s hot topic? Why do some brands have to spend millions in time and

Read more

99 most useful Social Media Blog posts of 2009
9 years ago 0 5

Last week Adam Vincenzini published a terrific list of Social Media blog posts from 2009.  Looking through this list, I started thinking about how much has happened over the last year in the world of Social.  As we now enter 2010, there is no doubt that we will see continued exponential growth in what has

Read more

Mobile moms are shopping and buying with Smartphones
9 years ago 0 1

I am looking forward to January when my mobile contract is up and I can switch phones as I’m anxious for a Smartphone. Not that I’m anxious to be shopping from it though. And especially not once my shopaholic teenager finds out you can shop from your phone. Black Friday for her was all she

Read more

Social Marketing to Moms: Why Boobs & Butts Will Always Matter In Advertising
9 years ago 0 0

There’s been a new wave of advertising in recent weeks that’s caused some folks to run around willy-nilly yelling, “Boobs and butts!  Boobs and butts! Rise up and slay the accursed advertisers!” Sometimes, I don’t see what the big deal is all about. An ad like the UK’s Wonderbra casting call appeals to me because

Read more

Social Marketing to Moms: Twitter Party is The Social Network Version of a Happening
9 years ago 0 0

Loads of great free fashion stuff to be given away every few minutes during a two hour special Twitter Party hosted by Viva Swag and Daily Dose of Style, by invitation to #DAILYDOSESTYLE GLENDALE, CA, October 12, 2009 Back in the Hippie Days a Happening was a guerrilla style event, an impromptu and spontaneous demonstration

Read more

Plurchase: eCommerce Goes Social (Marketing to Moms)
9 years ago 0 0

Here’s a great new technology that allows you to shop with your friends, online.  As technology continues to evolve it will enable us all to have more and more interactive experiences as close to reality as possible…virtual reality.  All us Moms out there love to get feedback from our friends, this is a great new

Read more

Increasingly Isolated Moms Turn to Social Media for Sustaining Friendships Offline
9 years ago 0 0

I was sort of blown away but then again not surprised that the following survey results showed 40% of Moms felt they did not have a best friend. As Mom, you’re whole focus becomes your family and taking care of them which leaves little time for Mom time. I usually turn down people when it

Read more

Social Marketing to Moms: Women and Wikipedia Don’t Mix
9 years ago 0 0

Considering the amount of content and the vast amount of women bloggers on the internet, many were surprised that the latest study from Wikimedia Foundation found only 13% of Wikipedia contributors are women. I’m not so surprised. Posting to Wikipedia is a totally different animal versus expressing yourself on a blog. One is supposed to

Read more

Social Marketing to Moms: Women Rule the Social Web
9 years ago 0 0

…at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Planner data, show that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube. When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, however, women outnumber men. In fact,

Read more

What You Don’t Know About Marketing to Women
9 years ago 0 0

My next read will be “Why She Buys,” by Bridget Brennan, Crown Business, 2009 is a terrific book that just came out in July. Margie Zable Fisher is the President of Zable Fisher Public Relations, has excerpted all the salient points belo that and I’ve added them to my knowledge bank on marketing to women.

Read more

Social marketing to Moms: Arianna Huffington
9 years ago 0 0

The Sad, Shocking Truth About How Women Are Feeling Are we really so unhappy? Have women been getting more and more unhappy since the 1970s? I would really like to know why anyone would want to conduct a study on whether women are happy or not. But that said, if women in general are unhappy,

Read more

 Load more