It’s been over a month since I posed the question, “how will the 2012 candidates learn from our current president’s successful social media campaign?”
What worked for Obama was creating a strong, likeable personality and online brand. A brand so powerful that WeFollow.com has him listed as the second most followed person on Twitter – second fiddle, of course to the Mother Monster herself, Lady Gaga. The only other politicians amongst the sea of entertainers and pop culture personalities in the Top 100 are Al Gore (#51), Arnold Schwarzenegger (#60), and John McCain (#85). Two out of three are no longer in office, and, as we know, McCain lost to Obama in 2008 and has made no intention to run 2012.
How will the 2012 candidates fare?
We’re still over a year away from the election and more people have thrown their hats into the race to officially declare their candidacy. There has yet to be a major player from the DNC to challenge the incumbent, Barack Obama. Let’s take a look at how major members within the GOP match up against Obama’s massive social media following**.
None of the current 2012 candidates have yet to crack through even the top 200 most followed people on Twitter. That being said, I’m particularly interested in seeing how their online presence will be affected along the course of the campaign trail.
* Numbers as of July 5, 2011.
** Klout scored verified by www.klout.com on July 5, 2011.