I enjoy beer. I’m certainly no connoisseur (nor could I spell that word without the help of my friends, Red Squiggly and Right Click), but I’m glad to pay a couple extra bucks for the good stuff. That makes me a prime target for premium beer brands, and none do it better than Newcastle.
Their social content is hilarious, and pokes fun at seemingly every other advertiser – do yourself a favor and go check it out. They’ve made a successful effort to associate the brand with smiles and laughter, and that feeling resonates when I see their product for sale. I’m going to buy Newcastle because they did a great job appealing to my emotions, and I can’t think of a single brand who shouldn’t follow suit.