Presenting the Big Fuel Weekly Roundup, where we compile social media industry news, best practices, and trends from the week. Social media changes fast—this high-octane information will make sure you are familiar with the most current social landscape.
The Best and Worst Brands on Social Media in 2014
Using its social index — an analysis platform that measures social media performances of over 35,000 brands using 11 different metrics on over a dozen social networks — Sprinklr has identified the brands that have either most or least improved their performances on social media in 2014. Read more.
Oh, Snap! Instagram Has More Users Than Twitter
The photo-based social network Instagram announced today that it has 300 million monthly users, up from 200 million monthly users in March. Instagram is still a far cry from overtaking its parent company, Facebook, which clocks 1.35 billion monthly users, but the app that allows users to layer filters on top of photos and then share them has blown past social-network behemoth Twitter, which last reported 284 million monthly users. Read more.
YouTube Ads Rewind: A Look Back at the Year’s Best
This year was a breakthrough year for ads on YouTube; some of the most popular content uploaded came from brands—from CPGs to NGOs. Whether they tugged our heartstrings or tickled our funny bones, these videos made a lasting impression and viewers shared them around the world. Let’s take a look back at some of the most chosen ads of the year: Read more.
9 Social Media Trends to Watch in 2015
One of social media’s most defining characteristics is its constant rate of change. Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals. In 2015, social media marketers will be dealing with many of the same problems and pitfalls as they have in the past, down to finding the right way to think about marketing opportunities on social media, which are different from any other medium marketers and advertisers have dealt with before. Read more.
Buddy Profiling: The Latest Big Data Tool
Big data has become one of the most talked about business trends, some even calling it a game changer. A new emerging subset of big data dubbed ‘buddy profiling’ is the process of using big data analytics to sift through large volumes of data from people’s list of connections. The idea builds on knowing how everyone is connected to each other. It also helps us understand a number of other implications, like knowing who in our networks is best suited to help us meet our objectives. Read more.
Facebook Finally Lets Everyone Search for Old Posts
Previously, if you closed a tab on a Facebook post, it would have been lost forever; there was no way of searching for it. Facebook updated its search on Monday to let users find older posts. “Search at Facebook is a long-term effort,” Tom Stocky, the company’s VP of search, wrote in a blog post announcing the update. “Today is a step toward helping you tap into the experiences and perspectives of your friends.” Read more.
Rule Breakers: 5 Social Brands That Defy Best Practices
Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just as easily apply to any skill—like social media marketing, for example. Read more.
Image via entrepreneur.com.
Compiled by: Bjorn Talbot, Big Fuel Community Manager