This Week in Social, #ICYMI: 1/9, 2015
This Week in Social, #ICYMI: 1/9, 2015
2 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014.

Users Are Very Receptive to Snapchat Ads, According to Study 

Photo from Digiday.com

Photo from Digiday.com

  • In an analysis of the first 6 Snapchat advertising campaigns, they found that users were 3x more receptive to the mobile ads than average
  • Users enjoyed the ads, brands saw increases in ad awareness & favorability, but most importantly: campaigns led to actual sales
  • Viewers of the ‘Dragon Age’ Brand Story were 7% more likely to buy the game, exhibiting purchase intent in the top 25% of similar mobile campaigns

Fuel For Thought

Snapchat is not only no longer the new kid on the block, but the most popular. Snapchat did commission the study, so of course that’s the narrative they would push—but I don’t think they’re just blowing their own horn. With a huge daily active user base, 71% under the age of 25, and very positive results from previous ad campaigns it doesn’t seem like there’s a better option for targeting the younger crowd.

Story via socialtimes.com

 

Facebook Shares More Evidence That Facebook Video Is Really Big 

  • In the last year, video posts on Facebook have increased 75% globally & 94% in the U.S., and the amount of video in News Feeds has increased 360%
  • In October, comScore reported that on desktop Facebook has surpassed YouTube in monthly video views
  • 50% of daily users of the network watch at least one video daily. Further, 76% of users in the U.S. say they tend to discover the videos they watch on Facebook

Fuel For Thought

Facebook isn’t dying, it’s thriving. Coupling the latest video news with the new search capabilities on the platform and you have a very strong YouTube competitor. For brands, leveraging video content on the platform could supersede TV broadcasting because Facebook videos are more likely to reach a person under 24 than a traditional TV ad.

Story via marketingland.com

 

The Who, What and Where of Social Media 2014 

  • Tumblr and Pinterest grew their active user bases very well: +110% for Pinterest and +120% for Tumblr. They also have the youngest user base of the web apps
  • In 2014, YouTube was visited by 85% of all online users each month, giving the site the highest visitation rate of any social network
  • Nearly one in five social media users visit YouTube, Facebook, Twitter, and Google+ every single month

Fuel For Thought

2014 was a big year for the development of the social media industry. It’s pretty clear that this space is still evolving rapidly, both in terms of what’s available to advertisers and how the public uses social. Emerging platforms appear to be providing the best opportunities to brands, giving access to tightly knit communities of likeminded people at low cost.

INFOGRAPHIC FROM DIDIT.COM

Infographic from didit.com

Infographic from didit.com

 

Story via socialmediatoday.com

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