Brands, agencies and social media in the morning. Golfing in the afternoon.
I recently returned from Kohler, WI, where marketing VPs, agency execs and vendors cruised in to the American Club for Mediapost’s first annual Brand Marketers Summit.
Limited to about 120 invitees, it was a phenomenal opportunity to build relationships, learn from each other and of course have fun! And fun we had – with golf, skeet shooting, fly fishing and horseback touring.
I was privileged to join Walter Apodaca (President, Gizmo Beverages), Adam Broitman (Chief Creative Strategist, Something Massive @adambroitman), Randy Kilgore (CRO, Tremor Video) and Bart Steiner (President & CEO, Bulbstorm @bulbstorm) on a panel moderated by David Berkowitz, (VP of Emerging Media, 360i @dberkowitz).
The panel, Budgeting for Experimentation: How Much Money Does It Take to Not Be Left Behind? discussed the value in an agency and/or brand having resources dedicated to innovation and experimentation. Check out the full show below:
Here are some of the takeaways:
Check out these iPhone shots from the Summit:
The American Club Hotel
IT. (Innovation Team)
My Remote Office – The American Club Gardens
Blackwolf Run, Meadow Valley
The Mighty Lake Michigan
Perhaps my final tweet from the summit sums it up:
— Michoel Ogince (@Twabbi) June 29, 2012