“The Tao of Content Syndication” operates in a world where building social components into the distribution model is vital. It used to be you just created content and bought the eyeballs. Now we live in a world where those eyeballs are playing many different roles: the consumer can be the producer, the distributor, the reviewer, or the audience at different points in their digital experience. It calls for a new content distribution and syndication paradigm.
My colleagues here at Big Fuel and I have spent a lot oftime perfecting the art of optimizing paid social engagement to ignite campaigns and amplify earned content distribution across owned assets for brands. We do it by deploying story-drivenmedia assets to audience segments that are most likely to convert and share. More specifically, we have strategically aligned ourselves with leaders in the field, such as social media ad-buying startup Adaptly, video distribution pioneer AlphaBird, and the world’s first combined e-commerce and advertising platform LiveGamer.
We’d love to talk more about the Tao of Content Syndication and hear what needs and challenges your business is facing – but we’ll need your help to make it happen. Our panel discussion was approved for Internet Week New York’s “Make the Stage” and we need your vote to get there. It only takes a minute! Here are a few simple steps that you can follow: