This Week in Social, #ICYMI: 3/20/15
This Week in Social, #ICYMI: 3/20/15
4 years ago 0 0

Okay, we know everyone is excited about SXSW, so you probably missed some of the other events that went down in the digital space. No worries friends, we got you. There were highs and lows, from Bitly expanding its capabilities to Starbucks’s making a mistake with the best intentions–this week in social was an exciting ride.


With New Feature, Bitly Links Can Now Open Apps 

  • The feature employs an app ID which automatically opens the appropriate mobile app on someone’s device when they click on the Bitly link
  • Bitly encodes more than 6 million links each month and around 60% of its link traffic comes through mobile devices
  • Because the data provides a view of which users are clicking through from specific channels, clients have insight into audience overlap
Photo via

Photo via

Remember when cookies were a tasty dessert? 

Bitly is stepping up its data game. The new deep linking development has large implications for the work we do for our clients with apps, I imagine they will be happier with their ROI reporting when they can see how many app installs they get from a social post. In addition to this new feature, Bitly is also working on partnerships with audience-measurement companies like Nielsen. Oo-la-la.

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Starbucks Initiative on Race Relations Draws Attacks Online 

  • Scrawled on Starbucks cups, the words “Race Together” were intended to stimulate conversations about race relations in America
  • The company effort, which began this week, lit up social media, drawing criticism and skepticism
  • Starbucks delivered a video through a retail portal to all the company’s employees on the initiative, but no formal training on the matter
    Photo from

    Photo from

Remember Ferguson, Eric Garner, and now Martese Johnson? 

I guess Starbucks wants to make sure you do, and also talk about them with your barista. Starbucks has a history of taking a stance on political and social matters, but racism is a bit of a touchy subject for a brand to involve itself in. As a purpose-driven brand they are banking on these provocations leaving a lasting impression. It’s stunty. If nothing else, this campaign has shown what Starbucks was saying from the beginning: racial issues are tough to talk about. However, a little more training for employees and a little more context would have been helpful. As one customer put it when they noticed the sticker on their cup, “I thought it was just advertising.” Not to mention that morning coffee runs are NOT a good time for anyone to engage in deep discussion…

Howard Schultz, chief of Starbucks, signing a cup with the words "Race Together" Photo from

Howard Schultz, chief of Starbucks, signing a cup with the words “Race Together.” Photo from

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Soon, You’ll be Able to Pay Your Friends to Like You Using Facebook Messenger 

  • Users who want to take part can do so by linking a Visa or Mastercard debit card to their account
  • Facebook’s new payment option will carry zero transaction fees, making it free to exchange money with friends
  • Venmo—now owned by PayPal—is arguably the most popular payment app, while PayPal is the best known, but Facebook could change that


Remember wire transfers? 

Mobile payments are where it’s at. I don’t know how anyone paid each other back for drinks before them, but I’m glad I never had to live in that world. Facebook is poised to take over this market overnight: it already has the users, they’re already connected, and it’s already a trusted digital brand. Some would say this is a precursor to direct sales through the app… If so, that’s be great for businesses, and for Facebook.

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