Okay, we know everyone is excited about SXSW, so you probably missed some of the other events that went down in the digital space. No worries friends, we got you. There were highs and lows, from Bitly expanding its capabilities to Starbucks’s making a mistake with the best intentions–this week in social was an exciting ride.
With New Feature, Bitly Links Can Now Open Apps
Remember when cookies were a tasty dessert?
Bitly is stepping up its data game. The new deep linking development has large implications for the work we do for our clients with apps, I imagine they will be happier with their ROI reporting when they can see how many app installs they get from a social post. In addition to this new feature, Bitly is also working on partnerships with audience-measurement companies like Nielsen. Oo-la-la.
Story via adage.com
Starbucks Initiative on Race Relations Draws Attacks Online
Remember Ferguson, Eric Garner, and now Martese Johnson?
I guess Starbucks wants to make sure you do, and also talk about them with your barista. Starbucks has a history of taking a stance on political and social matters, but racism is a bit of a touchy subject for a brand to involve itself in. As a purpose-driven brand they are banking on these provocations leaving a lasting impression. It’s stunty. If nothing else, this campaign has shown what Starbucks was saying from the beginning: racial issues are tough to talk about. However, a little more training for employees and a little more context would have been helpful. As one customer put it when they noticed the sticker on their cup, “I thought it was just advertising.” Not to mention that morning coffee runs are NOT a good time for anyone to engage in deep discussion…
Story via nytimes.com
Soon, You’ll be Able to Pay Your Friends to Like You Using Facebook Messenger
Remember wire transfers?
Mobile payments are where it’s at. I don’t know how anyone paid each other back for drinks before them, but I’m glad I never had to live in that world. Facebook is poised to take over this market overnight: it already has the users, they’re already connected, and it’s already a trusted digital brand. Some would say this is a precursor to direct sales through the app… If so, that’s be great for businesses, and for Facebook.
Story via digitaltrends.com