This week in social was a wild ride of upheaval and heartbreak. Updates, announcements, and first appearances–they’re all here this week. We’ve compiled the most important news for you, just #ICYMI.
Twitter is Finally Fixing the Quote Tweet Button
- The button now embeds the tweet instead of just quoting it as text
- With this new change, you can use 116 characters to add your comment, as opposed to whatever was left over in the past
- As of now it is an IOS only feature, but an Android version should be available soon–it is unclear whether it will come to web
Lookatchu, all grown up.
Twitter is getting its act together on all fronts–things look good for them to reach their lofty $14bn revenue goals by 2025. This update allows more conversation to happen on the platform, making a RT a more robust tool for brands to use.
Color and Fade Come to Instagram
- The Color tool to tint the highlights or shadows in your photo
- You can choose from yellow, orange, red, pink, purple, blue, cyan or green to add a colorful flair to the moments you share
- The Fade tool allows you to bring a quiet tone to your photos by softening colors
Nothing like some friendly competition to bring out the best in everyone…
Instagram is dealing with a plethora of third party apps with expanded editing options taking away from its session time. This update will probably affect the trends we see happening on the platform: one color tint will come out the most popular, and people will develop a preference for fade vs no fade.
Photo from Socialtimes.com
Carousel Ads Debut on Instagram
- Launch partners Showtime, Banana Republic, Old Navy, L’Oréal Paris and Samsung showed off their uses of the advertising feature in a post on the Instagram for Business blog
- More brands will join the fray “in the coming weeks”
- As a reminder, carousel ads also offer a new way to link out of the platform
Nothing like a merry-go-round to get people on your side…
I’m excited to see the results from these, it could go a variety of ways. As a new way to get conversions from the most valuable social platform at moment these ads have the potential to be a big deal. Stay tuned, I’ll keep you posted.
Twitter’s Latest Experiment Gives Search Results a Makeover
- The new search includes new tabs that allow you sort tweets based on account, popularity, photos, videos and other categories
- Notably, the “news” section, which only displayed tweets from media outlets, didn’t make it into the new search, though the trending section can likely serve a similar purpose
- The “more options” menu allows you to filter searches based on people nearby or accounts you follow
WAIT! Did you hear that?
It’s the sound of search and social becoming the same thing…
YouTube Confirms Upcoming Ad-Free Paid Subscription Service
- The site will soon offer an ad-free video experience for subscribers, and it will be splitting the revenue with creators
- It will be interesting to see if users are willing to pay for ads to be removed, or if they’ll be motivated to subscribe to support their favorite creators
- This service, along with Music Key, and YouTube’s VoD service are efforts to identify segments of the audience and provide specific services for those each segment
So, like Spotify?
YouTube is last in a long line of copycats, although Spotify arguably does it best. It’s actually weird that YouTube hasn’t done this yet. This move will definitely affect the demo-targeting of YouTube ads from now on, and has the potential to affect the effectiveness of sponsored content. In any case, YouTube is making an effort to cater to their segmented audiences in a more direct way, which I guess as consumers we should be thankful for.