We’ve all seen people’s food pictures on Instagram. Most of us follow a fashion blogger or two, and we all know about the communities that surround cute dogs.
But we don’t all know about the spinoffs: the innovators who decided to do something just a little bit different. Today we’ll venture into some of these semi-viral communities of people who have a passion for something interesting.
Over half the people in the US drink at least one cup of coffee everyday. 68 million of us drink a cup within an hour of waking up. It’s one of the biggest common denominators between people.
With coffee playing such a large role in everyone’s lives it’s no wonder it has had an impact on Instagram. #Coffee has 31 million posts, which seems like a lot, until you compare it to the 153 million posts tagged with #food. Still, that’s an average of about 20,000 posts a day related to coffee since Instagram was founded!
Photo via @millorplant on Instagram
With so much content around coffee, it makes sense that influencers would arise around the subject. They range from folks who grab a cup of coffee somewhere different every morning to professional coffee artists, but they all love posting pictures of their brew.
Photo via @nerdekalmistikk and @ohbikahve on Instagram
Taking a picture of food for an #OnTheTable post has been played out. All the cool kids are posting coffee.
#Microfashion is a kid-focused derivative of the fashion blogger. These kids featured with the tag are true-blue steel, and the looks they rock would make any designer wonder where they could get the same style in an adult size.
Child pageants aren’t the origin of this cultural phenomenon. Kid-fashion-passion predates the Internet, pageants, and cameras. Think about all the portraits of the little princes and princesses of the past…somebody dressed them. It’s an age old trend that has manifested on Instagram.
Photo via HumansOfNewYork.com
This specific hashtag owes its popularity to a simple blog: Humans of New York.
Photo via @peanut_the_pig_dc on Instagram
Okay, I had no idea pigs were so cute until I came across this. Seriously, they might be cuter than dogs, just sayin’. Apparently people agree because some of these influential piggys are more popular than supermodels. One such pig, Priscilla, has over 350,000 Instagram followers in only a year!
Photo via @nathanthepig on Instagram
Pig breeders have been inundated with requests for pigs due to this recent viral activity. Look out Internet, cats might have to stop hogging the spotlight.
Photo via @perdigonporkins on Instagram
These micro-trends may not have the massive amounts of contributors that larger trends command, but they have very engaged audiences. Got something a little off the beaten path you’re passionate about? Check it out on Instagram, there might be a community you didn’t even know about.