Pinterest Introduces Web Analytics for Brands
6 years ago 0 0

This week, Pinterest released very exciting news: the launch of web analytics for brands and bloggers, allowing them to track popular content. The best part, the tool is free and available immediately. What it tracks: Number of people that have pinned content from their website Number of people who have visited their website from Pinterest

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The Most Sought-After Wizard in Tomorrow’s Advertising?
7 years ago 0 0

When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t know who called him that, it could have been his uncle or the publisher of his book for all I

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Who Are The Modern-Day Mad Men?
7 years ago 0 1

I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over

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What Facebook’s Revenue Goals Mean to a Social Media Analyst
7 years ago 0 1

On Wednesday, Facebook filed it’s initial public offering for $5 billion dollars in initial funding. Working for a social media agency means being well-read on the latest social news, so I knew it was happen. I knew what it meant to Facebook’s business, to the ad industry, and to its users. The story itself didn’t

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Facebook Vs. Google+: The Data Game
7 years ago 0 0

This past Thursday, Big Fuel welcomed some folks from the Google to our office to teach us all about Google+ and answer our questions…and boy did we have a lot of questions! As the Technorati and laypeople begin to adopt the new social network meant to rival Facebook, issues and concerns are popping up, like

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Potentially, Your Brand’s Future Google+ Account
7 years ago 0 0

Have you +1’d yet? It’s a lot like the “like” button, right? I am going to take an educated guess and say “no”.  While many don’t see how Google+ is all that different from Facebook and Twitter, I think it­ has some advantages. We’re all dying to see what will come out for brands to

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Try Toasting Bre.ad
7 years ago 0 0

Bre.ad is a new URL shortening site that allows the user to create and share a 5 second billboard between clicking a link and being driven to final site destination.  Check out the video below for more info. Last week, I invited Alan Chan, founder of Bre.ad, to come into the Big Fuel office to

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