Mobile Photography is the Real Deal
4 years ago 0 0

Remember when your first brick phone had a camera? A terrible, horrible, very bad camera? How times have changed. Mobile cameras are rapidly developing technologically, to the point that they are a hot topic at this year’s CES, a global consumer electronics and consumer technology tradeshow. Not only are mobile cameras approaching the same quality

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Why do you care if they Like you?
6 years ago 0 0

Social engagements are becoming more diverse by the second. Today I tweeted about a pin of a shared image; feel free to comment on that.  As the powers that be create new terms for social media execs to ponder, try to measure and eventually argue over, one will always be the Granddaddy of them all:

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3 Types of People Ruining Twitter
6 years ago 0 3

I love Twitter. I absolutely love it. I’m a big supporter of quick-witted one-liners, and as far as I’m concerned that’s the lifeblood of Twitter. Plus, it gives me a platform through which to convince myself that my arrogance is justified (which is invaluable for someone with an ego the size of LeBron James’ forehead).

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Who Will Harness the Collective Power of Social Athletes?
6 years ago 0 2

When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message: OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!! — LeBron James (@KingJames) June 22, 2012 That message was retweeted more than 45,000 times

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Can Social Save American Soccer?
6 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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Does Social Engagement Equal Box Office Success?
7 years ago 0 0

This summer is sure to be one of the most profitable in Hollywood’s history. Kicked off by the Avengers, which had the highest-grossing weekend of all time and currently tracking to shatter numerous other box office records, this summer still promises a handful tent-poles that aim to challenge these numbers. From Ridley Scott’s long overdue

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The Most Sought-After Wizard in Tomorrow’s Advertising?
7 years ago 0 0

When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t know who called him that, it could have been his uncle or the publisher of his book for all I

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Why a Dutch Dad’s Time-Lapse Video of His Kids Went Viral
7 years ago 0 0

Exactly. Why? When this was sent to me I thought, “so what?” But because I value the opinion of the person who sent it to me and, probably more importantly, have a daughter who just celebrated her 1st birthday, I chose to watch. Admittedly, I was a bit bored by it in the beginning. After

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Making Waves In Social Media
7 years ago 0 0

I recently attended the Digiday Agency Summit in Utah and was inspired by a talk given by Daina Middelton about participatory marketing. What was interesting to me about her talk, was how focused it was. So often in technology, we’re seduced by emerging platforms, new functionalities and features, but at the end of the day, it’s people interacting with

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The Tao of Content Syndication
7 years ago 0 0

“The Tao of Content Syndication” operates in a world where  building social components into the distribution model is vital. It used to be you just created content and bought the eyeballs. Now we live in a world where those eyeballs are playing many different roles: the consumer can be the producer, the distributor, the reviewer,

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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