Five Steps to Go From College Senior to Senior Director of Social Media
6 years ago 0 0

My girlfriend’s little cousin is a Junior at UNC Chapel Hill, aspiring for a career in “marketing or PR, or something like that.” That relatively open outlook is much more targeted than my own was at her age, which went something like, “I don’t want to work a lot and I want to make a

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Old Media’s Helping Hand
6 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Is it strange to love a marketing discipline?
7 years ago 0 1

I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a

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Tweet Drive Proves Good Social Leads to Social Good
7 years ago 0 0

Tweet Drive’s Houston event (Photo: Neighborhood Center/flickr) Can those fleeting, intangible tweets of ours really fuel positive social change? Social media professional and entrepreneur Harrison Kratz founded Tweet Drive to do just that. By striking a balance between real-world and virtual-world community building, he has rallied philanthropists across the country to hold toy drives and

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