New App Tracks the Journey of your Messages Through the Twitterverse
6 years ago 0 0

Have you ever thought about your Tweet’s journey through the Twitterverse, through the hands of your followers and complete strangers across the web? Have you ever been curious where and how far your tweets move through cyberspace? “Where Does My Tweet Go?” is a new Twitter analytics tool that traces the viral spread of a

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Is Obama overusing social media this election campaign?
6 years ago 0 0

So President Obama blew away the competition in the last election through his innovative use of social media. His campaign has been held up as one of the best examples of social media. This year, it just doesn’t feel the same. Obama is leading the way over Mitt Romney in his use according to Pew

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2012. The Candidates So Far. Part 3
7 years ago 0 0

There’s been quite a shift since the last at-glance look of the 2012 United States Presidential candidates. Tim Pawlenty, whom I affectionately refer to as T-Paw, has removed himself from the race and has seemingly been replaced by Rick Perry, the governor of Texas. That being said, Mr. Perry has lucked out because he’s fresh

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2012. The Candidates So Far. Part 2
8 years ago 0 1

Political conversation since my last at-glance-look at the 2012 candidates has been centered on fixing our nation’s debt issues and employment. Since this is a non-partisan column, we’re going to stick away from the discussion and stick to the numbers – the social numbers that is. Something that I’ve noticed is how actively engaged each

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Twitter’s First Town Hall
8 years ago 0 0

When you work in social media, you know that Twitter parties are a commonly used practice among professionals, brands, and bloggers alike in order to have a widespread real-time conversation with their audiences. They generally have a particular theme, are followed by the use of a pre-determined hash-tag, are moderated by one or many hosts

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#2012. The Candidates So Far.
8 years ago 0 1

It’s been over a month since I posed the question, “how will the 2012 candidates learn from our current president’s successful social media campaign?”