Beyond The Like: Microsoft and Bazaar Voice Introduce “People Powered Stories”
7 years ago 0 0

During a Social Media Week 2012 panel at JWT on Tuesday, Jennifer Creegan, General Manager, Brand Advertising Business for Microsoft Advertising and Brant Barton Co-founder & Chief Innovation Officer for Bazaar Voice announced an ad platform partnership dubbed “People Powered Stories.” Recent research by Microsoft’s Bing shows that consumers trust sources outside of social networks when making purchasing decisions

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