With Social Media Week well behind us, we’ve been spending a lot of time the past week exchanging thoughts and ideas from the various sessions we attended. On Friday, I went to a panel at the Tribeca Grand whose subject matter was a lifestyle vertical that I am very interested in exploring: Travel and Tourism.
Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients. I still keep a couple of these ‘How To’ lists in my Firefox bookmarks. Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content. I