This Week in Social, #ICYMI: 1/23, 2015
4 years ago 0 0

For this week’s Social Scoop we’re serving up a lesson on how to use social media to reach millennials from none other than the President of the United States, new details on Facebook’s war on prank news stories, and a $40 million retrograde acquisition by Twitter.   The SOCIAL State of the Union 2015 The White

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This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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Mobile Photography is the Real Deal
4 years ago 0 0

Remember when your first brick phone had a camera? A terrible, horrible, very bad camera? How times have changed. Mobile cameras are rapidly developing technologically, to the point that they are a hot topic at this year’s CES, a global consumer electronics and consumer technology tradeshow. Not only are mobile cameras approaching the same quality

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Facebook Brand Pages on Mobile Get a Facelift
6 years ago 0 0

  Remember those days when everything on the Internet was optimized for the desktop experience? Dot coms were the kings leading the charge in captivating internet users and driving commerce. Gone are those days now. On Tuesday, Facebook announced the rollout of its new revamped, fully mobile optimized  brand pages, starting with mobile web and

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Pinterest Answers Marketer Dreams with Launch of Business Accounts
6 years ago 0 0

Today Pinterest made the dreams of hundreds of brand marketers come true with the announcement of new business accounts. From their blog: “We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools

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Facebook Announces a New Structure for Global Brands
6 years ago 0 0

Social media has indeed grown up. As marketers realize the return on their domestic social media investment, the desire to replicate the benefits worldwide has become a business imperative. However, social at scale continues to face many complex challenges. The brand that succeeds in building a global community is the brand that looks past the point of

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Facebook Newsfeed Algorithm Change: How it Affects Your Brand’s Page
6 years ago 0 0

Facebook’s newsfeed algorithm – called Edgerank – determines which stories appear in a user’s newsfeed, and in what order, based on factors like affinity, weight, and time decay. This means that fans are more likely to see your brand’s post if it was published fairly recently, and if the fan has established a pattern of

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Why I’ll Buy a Newcastle
6 years ago 0 0

I enjoy beer. I’m certainly no connoisseur (nor could I spell that word without the help of my friends, Red Squiggly and Right Click), but I’m glad to pay a couple extra bucks for the good stuff. That makes me a prime target for premium beer brands, and none do it better than Newcastle. Their

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Cool is cool.
6 years ago 0 0

Apple has over 7MM Facebook fans without posting anything. Chanel is approaching 900K Twitter followers while barely saying a word. Why do some brands have a cult following? Why does it seem like everything Nike or Google does instantly becomes the day’s hot topic? Why do some brands have to spend millions in time and

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How Social Is the Advertising Industry?
6 years ago 0 3

Every day, an agency uploads a presentation to Slideshare, or releases a gated whitepaper, or blogs and tweets about social media best practices. But is it all talk? To find the answer, one needn’t look much further than some of the biggest awards in the industry. Sure, many of them have added social media categories,

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Why do you care if they Like you?
6 years ago 0 0

Social engagements are becoming more diverse by the second. Today I tweeted about a pin of a shared image; feel free to comment on that.  As the powers that be create new terms for social media execs to ponder, try to measure and eventually argue over, one will always be the Granddaddy of them all:

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