Spending Bad Money On Top of Good
7 years ago 0 0

Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”?  Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award.  The

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Facebook is not going to eat your children.
7 years ago 0 0

It has been rumored that Facebook is going to allow children under the age of 13 to become legal members of the social media site. It is estimated that there are already 7.5 million underage current users of the service. Approximately 1% of all Facebook users. There are groups out there like the Consumers Union,

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Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media
7 years ago 0 2

Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor to upload to YouTube? Charitable organizations have been leveraging star

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Unforgettable
7 years ago 0 3

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou It’s as old as the spoken language – the irresistible draw of a good story.  One that pulls you in makes you laugh or cry or sigh or take that sharp

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NOTvertising: Spotify and Coca-Cola’s New Symbiotic Relationship
7 years ago 0 0

Everyone knows that Spotify launched in the US in July 2011.  However, people might not know that brands took an interesting role in that launch (outside of just advertising dollars).  I know this because I worked with Chevy to partner with blogs/publishers to generate editorial exposure for Spotify and Chevy in exchange for advance access

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The Homestretch: Driving Action Through Interest Marketing
7 years ago 0 0

On the surface, Pinterest is a photo-sharing site, with a few significant deviations from competitive products. But beneath the surface, Pinterest is a crucible of our hopes and dreams. It’s the designer outfit we want to own, the car we want to drive, the gourmet meal we want to cook, and the travel destinations on

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
7 years ago 0 1

Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients.  I still keep a couple of these ‘How To’ lists in my Firefox bookmarks.  Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content.  I

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Would You Stay Friends With Your Brand?
8 years ago 0 0

A few nights ago, I found myself cross-legged on my living room floor, laptop on the coffee table, furiously purging my social networks. The feeling was a mixture of both guilt and relief. There were people on Twitter whom I’d only conversed with once and followed out of courtesy. There were people I’d met in

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Case Study: Beyond Product Placement
8 years ago 0 1

I attended IFP’s Independent Filmmaker Conference this week, the oldest forum in the US for the discovery of new projects in development and new voices in the independent film scene. I was surrounded by filmmakers, industry executives and agencies, all of whom were there to celebrate this year’s crop of content creators and what it

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