This Week in Social, #ICYMI: 1/23, 2015
4 years ago 0 0

For this week’s Social Scoop we’re serving up a lesson on how to use social media to reach millennials from none other than the President of the United States, new details on Facebook’s war on prank news stories, and a $40 million retrograde acquisition by Twitter.   The SOCIAL State of the Union 2015 The White

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This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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Mobile Photography is the Real Deal
4 years ago 0 0

Remember when your first brick phone had a camera? A terrible, horrible, very bad camera? How times have changed. Mobile cameras are rapidly developing technologically, to the point that they are a hot topic at this year’s CES, a global consumer electronics and consumer technology tradeshow. Not only are mobile cameras approaching the same quality

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Vine for Twitter: What is it, and What Does it Mean for Brands?
6 years ago 0 0

Twitter’s recent acquisition of Vine, a service designed to create 6-second, looping videos adds a new dimension to the micro-blogging site. Similar to GIFs, these videos allow users to capture and share a moment with the same conciseness that has defined Twitter to this point. According to the statement on Twitter’s blog, the belief is

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Instagram Moves Beyond Mobile
6 years ago 0 0

@mycookingdiary’s Instagram profile Instagram took to their blog to announce that they will be rolling out a new feature that displays user profiles on the web. That’s right, IGers will now be able to view, share and engage with Instagram in a beautiful and interactive new way. A mix between Facebook and Pinterest profiles, the

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Brands Can Be Mean
6 years ago 0 0

Remember back when it was taboo to mention your competitors in your advertising? 10 years ago you told people why they should buy your product, not why they shouldn’t buy another. Back when Bounty kicked the snot out of “the competitor brand” in those absorbency tests, your mind had to make some leaps to place

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What a Girl Wants: Facebook’s New Actions
6 years ago 0 0

On Monday, Facebook quietly debuted its new ‘Collections’ feature with seven initial retail partners which included Pottery Barn, Victoria’s Secret, and Michael Kors. Through Facebook Collections, users can interact with a brand’s products beyond the ‘like,’ by ‘wanting’ and ‘collecting’ photos of items, which get added to a special ‘products’ section of their timelime. Collection

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Billy Beane, Baseball, and the Big Data Debate
6 years ago 0 0

The real Billy Beane and Brad Pitt, who played him in 2011’s Moneyball I was the highest-rated amateur player in 1980, alongside Daryl Strawberry because I looked like a baseball player. They rated me based on all the things that got me elected homecoming king but didn’t yield returns on the baseball fields. So began

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#Subtlety
6 years ago 0 0

Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make sense is the content they’re often promoting – I feel like most companies should stop and ask themselves “would anyone ever actually tweet

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Five Steps to Go From College Senior to Senior Director of Social Media
7 years ago 0 0

My girlfriend’s little cousin is a Junior at UNC Chapel Hill, aspiring for a career in “marketing or PR, or something like that.” That relatively open outlook is much more targeted than my own was at her age, which went something like, “I don’t want to work a lot and I want to make a

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Foursquare As a Local Discovery Engine – The Game-Changer I’ve Been Waiting For
7 years ago 0 1

“Soon success and failure in the mobile app world will depend on developers building a user experience that is simple and intuitive – something that will use an advanced technology to make a process more efficient. A natural extension of our brains.” Yes, I’m starting out a blog post with something I wrote a few

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