This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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How Social Is the Advertising Industry?
6 years ago 0 3

Every day, an agency uploads a presentation to Slideshare, or releases a gated whitepaper, or blogs and tweets about social media best practices. But is it all talk? To find the answer, one needn’t look much further than some of the biggest awards in the industry. Sure, many of them have added social media categories,

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#Subtlety
6 years ago 0 0

Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make sense is the content they’re often promoting – I feel like most companies should stop and ask themselves “would anyone ever actually tweet

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Is Obama overusing social media this election campaign?
6 years ago 0 0

So President Obama blew away the competition in the last election through his innovative use of social media. His campaign has been held up as one of the best examples of social media. This year, it just doesn’t feel the same. Obama is leading the way over Mitt Romney in his use according to Pew

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Spending Bad Money On Top of Good
7 years ago 0 0

Have you seen the latest sports YouTube sensation, NBA Rookie of the Year (ROY) and Cleveland Cavalier point guard, @KyrieIrving as his alter ego, “Uncle Drew”?  Pepsi Max published a YouTube campaign with the tagline, “A Zero Calorie Cola In Disguise” on May 18, 2012 – two days after Kyrie won the ROY award.  The

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Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media
7 years ago 0 2

Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor to upload to YouTube? Charitable organizations have been leveraging star

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Why I #LoveNYC
7 years ago 0 0

One of the many reasons why I personally #loveNYC is its passion for embracing technology, social media and digital progression overall.  Everything from sponsored hackathons to incubators for tech start-ups has flooded the city. New York City has quickly adopted the name Silicon Alley for these reasons. Social media has become a huge part of

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I’m going to live in extreme poverty.
7 years ago 0 1

Did you know that 46.2 million people live below the poverty line in America alone? All around the world, there are entire countries in poverty, amounting to 1.4 BILLION men, women, and children worldwide living on less than $1.50 a day. So what is my next challenge? I managed to survive a March Madness challenge

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Catvent 2011 – Weekly Cat Roundup, December 1-9
7 years ago 0 0

For those who have not heard about the holiday campaign we’re running with our friends at The Humane Society of NY, you could not have picked a better article to read if you tried. Being a social media agency, Big Fuel has always had a spot in its heart for cats. So, we approached The

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Dear Jon Hamm…from Avi Savar on behalf of GRAD MEN
8 years ago 0 0

Avi Was more than happy to add some leverage to the Grad Men campaign, started by students of Creative Circus to convince the actor Jon Hamm to speak at their commencement ceremony – as his Emmy-nominated TV character, Don Draper from AMC’s Mad Men!