This Week in Social, #ICYMI: 1/23, 2015
4 years ago 0 0

For this week’s Social Scoop we’re serving up a lesson on how to use social media to reach millennials from none other than the President of the United States, new details on Facebook’s war on prank news stories, and a $40 million retrograde acquisition by Twitter.   The SOCIAL State of the Union 2015 The White

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This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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Opportunities for brands to reach Moms through social media
9 years ago 0 2

Opportunities for brands to reach Moms through social media Use technology and develop tools she can actually use. Does this mean go out and develop a plethora of applications online and mobile? Yes, if you create tools she can integrate into her life. If you’re successful at that you’ll have your brand’s presence with her

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99 most useful Social Media Blog posts of 2009
9 years ago 0 5

Last week Adam Vincenzini published a terrific list of Social Media blog posts from 2009.  Looking through this list, I started thinking about how much has happened over the last year in the world of Social.  As we now enter 2010, there is no doubt that we will see continued exponential growth in what has

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The Top 2009 Social Media Trends for Moms
9 years ago 0 9

Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes, a blog about Internet trends impacting women. Twitter Twitter (Twitter) was the social media success of 2009, one that particularly impacted moms. Twitter garnered rave reviews as the “perfect” social media outlet for mothers: easy to use

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Focus groups vs. analytics in measuring social media ROI
9 years ago 0 3

Tom Gerace’s recent post in imedia connection, attempts to measure the true brand value of a social campaign.  What I found interesting about it was that here you have one of the  leading social platforms, Gather, with access to best analytics tools in the space, choosing to use predominately traditional sampling and focus testing techniques.

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Facebook Marketing: IKEA Rocks Social Media with Photo Tagging
9 years ago 0 0

We talk a lot about how big brands are embracing social media as a mechanism to connect directly with customers. Still, it’s much easier to talk about integrating social media into your brand than it is to actually do it. That’s why IKEA’s recent Facebook campaign is so awesome. The Swedish furniture company opened a

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A Look at How Kimberly-Clark is Using Social Media to Reach Moms
9 years ago 0 0

Kimberly Clark used Social Media to Amp Up a Three Year Old Promotion. Social Media Marketing for Kimberly-Clark? Yes, and they used it in an interesting fashion to breath new life into a three year old promotion. I recently came across this article direct from Dawn Bates, Consumer Promotion Marketing Manager at Kimberly-Clark. She give

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Social Marketing to Moms: Why Boobs & Butts Will Always Matter In Advertising
9 years ago 0 0

There’s been a new wave of advertising in recent weeks that’s caused some folks to run around willy-nilly yelling, “Boobs and butts!  Boobs and butts! Rise up and slay the accursed advertisers!” Sometimes, I don’t see what the big deal is all about. An ad like the UK’s Wonderbra casting call appeals to me because

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African-American Mommys Online & in Social Media Finally Getting Their Just Due
9 years ago 0 0

Mommy bloggers are all the rage. Right now the attention they’re receiving is a bit negative. In fact, they’re on the short end of the stick when it comes to discussions about the new FTC blogger payola rules. They must seem like easy targets to other bloggers (and even journalists) because of how heavily they’re

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A branded app that brings you a little joy during volatile economic times.
9 years ago 0 1

PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come… An interesting and certainly amusing concept from PUMA.  If they’re hoping to target a young male demo, this is certainly

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