Who Will Harness the Collective Power of Social Athletes?
6 years ago 0 2

When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message: OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!! — LeBron James (@KingJames) June 22, 2012 That message was retweeted more than 45,000 times

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Is this truly organic?
7 years ago 0 0

Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be pushed virally through SEO techniques, posting on Facebook pages and

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Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
7 years ago 0 1

Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients.  I still keep a couple of these ‘How To’ lists in my Firefox bookmarks.  Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content.  I

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Dude, Where’s My Content? Ashton, Utley, and the ‘And Then….’ Approach to Social Content Distribution
7 years ago 0 0

Props to you if you recognize the image above. If not, perhaps this will jog your memory: “And then……?” In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru order to a cashier who is apparently bent

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Taking a Look at MTV’s 2011 VMA Social Campaign
7 years ago 0 0

Last year was a great year for awards shows, which had been showing a decline in viewer interest in recent years. Social media added a new dimension of real-time excitement unprecedented in the entertainment industry. For the first time, viewers were able to share their comments about everything from red carpet outfits to explosive performances

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Everyone’s a celebrity: 10 pop culture trends that defined the decade
9 years ago 0 0

Celebrity is no longer reserved for the select few that walk red carpet and get stalked by paparazzi. The era of social celebrity is here and continues to draw attention. A recent CBC News post by Greig Dymond highlighted 10 terrific examples of this trend — where, thanks to social media, anyone among us can

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