Music City, In Real Time
2 years ago 0 0

Last month at the Indianapolis 500, Firestone Tires launched a summer-long social campaign called Destination Country, a cross-country journey to document, detail, and share the 2015 summer of country music. Naturally, you can’t have a campaign with a focus on country music, and not make a stop in Nashville, TN—Music City, USA. Luckily, Firestone is

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Is it strange to love a marketing discipline?
5 years ago 0 1

I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a

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Who Are The Modern-Day Mad Men?
5 years ago 0 1

I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over

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Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
5 years ago 0 1

Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients.  I still keep a couple of these ‘How To’ lists in my Firefox bookmarks.  Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content.  I

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What’s More Rewarding Than Scaling A Mountain or Conquering a River?
5 years ago 0 0

Winning an AWESOME head-to-toe prize pack from our client, GORE-TEX. Since 1958, GORE-TEX fabric has been keeping adventurers like you dry and comfortable in the most extreme weather conditions – with durable, waterproof, and windproof outerwear and footwear designed to help you perform your best and reach new heights. Now’s your chance to share your epic story.

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