IBM Research Center Explores Deep Psychological Profiling on Twitter
6 years ago 0 0

Researchers at IBM’s Almaden Research Center are looking to create “deep psychological profiles” of potential customers to better understand their values and needs. Dr. Eben Haber and his team are building off previous research by Tal Yarkoni that matched bloggers’ posts to the 5 modern dimensions of personality: extroversion, agreeableness, conscientiousness, neuroticism and openness to

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NOTvertising: Spotify and Coca-Cola’s New Symbiotic Relationship
7 years ago 0 0

Everyone knows that Spotify launched in the US in July 2011.  However, people might not know that brands took an interesting role in that launch (outside of just advertising dollars).  I know this because I worked with Chevy to partner with blogs/publishers to generate editorial exposure for Spotify and Chevy in exchange for advance access

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