Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Facebook Announces a New Structure for Global Brands
6 years ago 0 0

Social media has indeed grown up. As marketers realize the return on their domestic social media investment, the desire to replicate the benefits worldwide has become a business imperative. However, social at scale continues to face many complex challenges. The brand that succeeds in building a global community is the brand that looks past the point of

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Case Study: Beyond Product Placement
8 years ago 0 1

I attended IFP’s Independent Filmmaker Conference this week, the oldest forum in the US for the discovery of new projects in development and new voices in the independent film scene. I was surrounded by filmmakers, industry executives and agencies, all of whom were there to celebrate this year’s crop of content creators and what it

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