Why do you care if they Like you?
6 years ago 0 0

Social engagements are becoming more diverse by the second. Today I tweeted about a pin of a shared image; feel free to comment on that.  As the powers that be create new terms for social media execs to ponder, try to measure and eventually argue over, one will always be the Granddaddy of them all:

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Being “good for a girl.”
6 years ago 0 2

So Yahoo has a new CEO and the world is buzzing because of it. Not just because she a female with a new, big job, but because she is also pregnant and plans on working through her maternity leave and returning to the job a few weeks after giving birth. Good luck with that, Marissa

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The Current Battle for Talent
7 years ago 0 0

There is a lot of talk about the War for Talent, again. This happens now and then, typically post-recession or economic struggle. It is my firm belief that the War will never end and you must have a strategy for the War, not the battle. Most companies right now are fighting the battle – using a very

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Who Are The Modern-Day Mad Men?
7 years ago 0 1

I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over

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Beyond the Hashtag: How To Create a Social Strategy for Your Event
7 years ago 0 0

It’s 2012 and at this point I can safely say that social media has evolved from its metaphorical position as the red-headed stepchild of marketing into a more significant part of the family structure.  Social is now the first-born daughter; she’s a tennis prodigy with a 3.8 average, wait-listed at Harvard but early admission to

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Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
7 years ago 0 1

Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients.  I still keep a couple of these ‘How To’ lists in my Firefox bookmarks.  Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content.  I

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Dude, Where’s My Content? Ashton, Utley, and the ‘And Then….’ Approach to Social Content Distribution
7 years ago 0 0

Props to you if you recognize the image above. If not, perhaps this will jog your memory: “And then……?” In this iconic scene from the 2000 stoner comedy Dude, Where’s My Car?, Jesse Montgomery (played by Ashton Kutcher) becomes irritated while trying to communicate a simple drive-thru order to a cashier who is apparently bent

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What You Can Learn From LEGO®
7 years ago 0 0

There are plenty of reasons why Lego blocks – the iconic toy building bricks – belong in every nursery and playroom, but I firmly believe that every office, boardroom, conference room, and breakout space should have a bucket of Legos on every table. According to the Lego website, “the name ‘LEGO’ is an abbreviation of

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