This Week in Social, #ICYMI: 1/9, 2015
4 years ago 0 0

The second week of the new year was another exciting week in social! Included in our weekly roundup we have an article reporting the receptiveness of Snapchat users to advertising on the platform, evidence of the tremendous growth of Facebook video, and the who, what, & where of social media platforms in 2014. Users Are Very Receptive

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Mobile Photography is the Real Deal
4 years ago 0 0

Remember when your first brick phone had a camera? A terrible, horrible, very bad camera? How times have changed. Mobile cameras are rapidly developing technologically, to the point that they are a hot topic at this year’s CES, a global consumer electronics and consumer technology tradeshow. Not only are mobile cameras approaching the same quality

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The “Life Stages” of Social Media ROI
9 years ago 0 2

As marketers, we’re often asked to evaluate ROI on a campaign against agreed on KPIs. Some clients focus on impressions delivered against a specific target while other clients are interested in branded engagements from a larger audience. Both are important and are defined with the client based on the goals of the campaign. But…what we often forget is that an individual goes through several engagement cycles and it is by each stage, not just by the campaign, that we should define ROI.

New & Coming Soon! Our New Original Series “Friending…”
9 years ago 0 0

A Big Fuel & DM2 original series invites you to ‘friend’ some of the most stimulating people in marketing today. In each episode, host Avi Savar (Founder & CEO of Big Fuel Communications) will add a new ‘Friend’ to his social network — experts who have helped redefine the space and are ready to discuss

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What is Consumer Engagement? And what does it mean to you?
9 years ago 0 0

This is an excerpt from Forrester’s Marketing Forum in Los Angeles. Senior Analyst Brian Haven talks about the four I’s – involvement, interaction, intimacy, and influence — provide a framework for better understanding and measuring consumer engagement with your customers.

Privacy & Social Media
9 years ago 0 0

According to Clay Shirkey, a teacher within the Interactive Telecommunications Program at New York University, due to programs such as Facebook and Twitter, there is no more privacy. Shirkey delves into this topic deeper by saying that this negatively influences kids and adults; however, for different reasons. In today’s society, where is the wiggle room

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A New Seat: Consumer Engagment
10 years ago 0 0

A New Seat New marketing disciplines have emerged over time, as new channels of communication were developed. The first traditional advertising agency was established in 1852 to help brands generate awareness through channels like newspapers, eventually radio… and later television. As technology evolved, so did the need for more expertise. 1962 gave birth to direct

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Study Finds Online Gaming Tops TV in Advertising Effectiveness
10 years ago 0 0

Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in game advertising, community features and analytics, announced preliminary results

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Big Fuel Names Holly Pavlika as Executive Creative Director
10 years ago 0 0

Award-winning Creative Visionary Joins Top Consumer Engagement Agency NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as

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Big Fuel Announces 2009 Predictions
10 years ago 0 0

Consumer Engagement Agency Ushers in a New Wave for Marketing; Caps Off a Stellar Year in 2008 NEW YORK – Jan. 15, 2009 Big Fuel, the consumer engagement agency, today announced its vision for 2009, predicting a decline in the use of destination Web sites, a boom in marketing programs that combine accountability and new

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DIY Consumer Engagement? I think not
10 years ago 0 0

On Wednesday, January 7th, Cisco Systems announced at the Consumer Electronics Show that it will launch Eos, a hosted software platform that allows media and entertainment companies to create, manage and grow online communities. Through Eos, Cisco has compiled technology tools and slapped on an easy to use interface to make building and customizing Web sites easy. But most importantly, it’s bundled into the software, technology that will allow media companies to build interactive Web sites so that fans can connect with musicians, TV shows, movies, or whatever brand a media company wants to promote. Warner Music Group is the first major media company to sign up for Cisco’s Eos service. The company is using the software platform initially to create Web sites for two artists, Laura Izibor and Sean Paul.

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