This is an excerpt from Forrester’s Marketing Forum in Los Angeles. Senior Analyst Brian Haven talks about the four I’s – involvement, interaction, intimacy, and influence — provide a framework for better understanding and measuring consumer engagement with your customers.
A New Seat New marketing disciplines have emerged over time, as new channels of communication were developed. The first traditional advertising agency was established in 1852 to help brands generate awareness through channels like newspapers, eventually radio… and later television. As technology evolved, so did the need for more expertise. 1962 gave birth to direct
Preliminary Results Demonstrate 500% Increase in Consumer Brand Awareness, More Than 50% Increase in Positive Brand Perception MOUNTAIN VIEW, CA–(Marketwire – March 24, 2009) – NeoEdge Networks, Inc., a leading digital media company enhancing the online casual game experience for consumers, publishers and portals through in game advertising, community features and analytics, announced preliminary results
Award-winning Creative Visionary Joins Top Consumer Engagement Agency NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as
On Wednesday, January 7th, Cisco Systems announced at the Consumer Electronics Show that it will launch Eos, a hosted software platform that allows media and entertainment companies to create, manage and grow online communities. Through Eos, Cisco has compiled technology tools and slapped on an easy to use interface to make building and customizing Web sites easy. But most importantly, it’s bundled into the software, technology that will allow media companies to build interactive Web sites so that fans can connect with musicians, TV shows, movies, or whatever brand a media company wants to promote. Warner Music Group is the first major media company to sign up for Cisco’s Eos service. The company is using the software platform initially to create Web sites for two artists, Laura Izibor and Sean Paul.