When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t know who called him that, it could have been his uncle or the publisher of his book for all I
I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over
On Wednesday, Facebook filed it’s initial public offering for $5 billion dollars in initial funding. Working for a social media agency means being well-read on the latest social news, so I knew it was happen. I knew what it meant to Facebook’s business, to the ad industry, and to its users. The story itself didn’t
As marketers, we’re often asked to evaluate ROI on a campaign against agreed on KPIs. Some clients focus on impressions delivered against a specific target while other clients are interested in branded engagements from a larger audience. Both are important and are defined with the client based on the goals of the campaign. But…what we often forget is that an individual goes through several engagement cycles and it is by each stage, not just by the campaign, that we should define ROI.