50 of the Most Powerful and Influential Women in Social Media
9 years ago 0 46

In every industry there are a few people who are unarguably outstanding at what they do. In addition to that, they are typically charismatic, energetic, and creative. In an effort to find some of these people Ron Hudson, of Immediate Influence, asked his twitter friends to nominate people who they thought were some of the

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Social Marketing to Moms: Why Boobs & Butts Will Always Matter In Advertising
9 years ago 0 0

There’s been a new wave of advertising in recent weeks that’s caused some folks to run around willy-nilly yelling, “Boobs and butts!  Boobs and butts! Rise up and slay the accursed advertisers!” Sometimes, I don’t see what the big deal is all about. An ad like the UK’s Wonderbra casting call appeals to me because

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MOM-ECDOTAL thought: Social Media Can Help Children Stay Connected to Families.
9 years ago 0 0

My favorite memories are of my Grandmother and one particular Aunt. Living only 30 minutes away from Grandpa and Grandma meant I spent a lot of time with them. She taught me how to bake, he taught me all about farming, putting out the salt licks for the deer, amusing yourself without television and just

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What You Don’t Know About Marketing to Women
9 years ago 0 0

My next read will be “Why She Buys,” by Bridget Brennan, Crown Business, 2009 is a terrific book that just came out in July. Margie Zable Fisher is the President of Zable Fisher Public Relations, has excerpted all the salient points belo that and I’ve added them to my knowledge bank on marketing to women.

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If popular websites were people, what would they look like?
9 years ago 0 0

Mashable’s Stan Schroeder recently posted this short blurb and image from comic artist elontirien on deviantART. The image truly captures the essence of these websites… so now you can put a face to the name! Who’s the Bigger Nerd: Wikipedia or Google?: “If popular websites were people, what would they look like? If you’ve ever

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Big Fuel listed as 1 of 10 hot creative agencies to watch…
10 years ago 0 0

iMedia Connection’s Michael Estrin posted an article today listing 10 “hot creative agencies to watch” — and what do you know, there was Big Fuel… Thanks for the props Michael! Article Highlights: Many big agencies are making a play to go digital without being truly in the space The digital industry is seeing a disintegration

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Agencies Need to Think More Facebook, Twitter, Less TV
10 years ago 0 0

Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media but ‘Earn’ It by Michael Learmonth Published: April 07, 2009 NEW YORK (AdAge.com) — Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself.

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How Branded Entertainment Is Holding Up Amid Recession
10 years ago 0 0

Madison and Vine’s Andrew Hampp recently spoke with Ogilvy Branded Entertainment honcho Doug Scott about branded entertainment’s place in the new econonmy.

PQ Media curbed its projections for branded entertainment as early as last February, saying the category’s growth would slow to the high single digits this year after increasing 13.9% to become a $25.4 billion business in 2008. Product placement and integrations accounted for 15% of that business in 2008, with the rest going to events, sponsorships and other branded projects.

However, according to Scott the category has solidified it’s importance and continues to prove itself as a necessecity in the new media landscape.

Read the full article here:
http://adage.com/madisonandvine/article?article_id=134580

Frito-Lay Puts Cheetos Brand in Bloggers’ Hands
10 years ago 0 0

Federated Media Ad Buy Asks Users to Create Sponsored Content on Boing Boing, Other Channels by Michael Learmonth Published: February 11, 2009 NEW YORK (AdAge.com) — Mass marketers have generally taken a wary stance toward blogs, but Frito-Lay isn’t just embracing bloggers, it’s letting them define their brand. The snack-maker is sponsoring seven blogs in

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Big Fuel Names Holly Pavlika as Executive Creative Director
10 years ago 0 0

Award-winning Creative Visionary Joins Top Consumer Engagement Agency NEW YORK, Feb. 9 /PRNewswire/ — Big Fuel, the consumer engagement agency, today announced that noted marketing industry guru Holly Pavlika has joined the company as its executive creative director. She’ll work closely with Big Fuel President Ian Baer and company Founder and CEO Avi Savar, as

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Is Branding Dead?
10 years ago 0 0

An interesting roundtable of digital, direct and traditional marketers weigh in on the growing debate. How have the rules changed for brand marketers and where is this all going?

A short excerpt is below, be sure to read the full article here

With the nation facing major economic issues for the foreseeable future, and marketers tightening budgets across the board, direct response marketing in all media appears to be in position to take another major step forward. With measurable marketing and ROI now taking center stage more than ever, it begs the question — is traditional branding dead?

Ken Murray, chief marketing officer, J.G. Wentworth: No, traditional branding is going through a metamorphosis, where the borders between branding and DR are less defined. What that means is that messaging needs to be memorable, but also have a clear call-to-action in order to be effective. Budgets are tight and marketing investments need to be measurable to the extent possible, but branding is alive and well.

Ian Baer, president, Big Fuel: The biggest shift is that branding has become a mutual proposition. It’s no longer sufficient for a brand to develop a set of messages and rely on frequency and spending to burn those messages into a consumer’s mind. Now, the consumer has taken an equity stake in every brand, at least when it comes to the emotional side of the equation. Direct marketing has moved from optional to mandatory for most brands.

Darren Beck, senior vice president of marketing, http://Tree.com/: Brand advertising isn’t likely to ever “die.” However, the line between brand advertising and direct response advertising continues to blur. I view brand advertising and direct response advertising as opposite ends of a spectrum. Many highly successful companies recently have found a sweet spot somewhere in the middle of the two extremes. “Branded-response” advertising has become a buzzword for this approach, and companies from Capital One to LendingTree have successfully leveraged a branded response approach to drive their businesses forward.

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