Justin Timberlake: Read This Before You Re-Launch MySpace!
6 years ago 0 0

Saying ‘bye bye bye’ to the Old MySpace Dear Justin, I know it’s been a long time since I wrote you a letter. You may recall last hearing from me in the summer of 1994, when I proclaimed that you and Ryan Gosling were my favorite cast members on the new Mickey Mouse Club (that’s

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Billy Beane, Baseball, and the Big Data Debate
7 years ago 0 0

The real Billy Beane and Brad Pitt, who played him in 2011’s Moneyball I was the highest-rated amateur player in 1980, alongside Daryl Strawberry because I looked like a baseball player. They rated me based on all the things that got me elected homecoming king but didn’t yield returns on the baseball fields. So began

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Can Social Save American Soccer?
7 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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Is it strange to love a marketing discipline?
7 years ago 0 1

I love social media. I’ve worked across many disciplines. I’ve worked at a sales promotion agency and got to figure out how to make beach towels into hanging displays. I worked at a design firm and learned how to distinguish 5 point type from 6 point type and how a lettershop runs. I had a

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Social Media, Travel, and Tourism: My Thoughts on the Belize Road Warriors Program
7 years ago 0 1

With Social Media Week well behind us, we’ve been spending a lot of time the past week exchanging thoughts and ideas from the various sessions we attended. On Friday, I went to a panel at the Tribeca Grand whose subject matter was a lifestyle vertical that I am very interested in exploring: Travel and Tourism.

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Tweet Drive Proves Good Social Leads to Social Good
7 years ago 0 0

Tweet Drive’s Houston event (Photo: Neighborhood Center/flickr) Can those fleeting, intangible tweets of ours really fuel positive social change? Social media professional and entrepreneur Harrison Kratz founded Tweet Drive to do just that. By striking a balance between real-world and virtual-world community building, he has rallied philanthropists across the country to hold toy drives and

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The TENTACULAS of Transmedia Storytelling
8 years ago 0 1

I live in a story world and I am the Hero and the Princess.  Each and everyday I am creating and sharing my life with the world around me.  I blog, I tweet, tumbl, and make short films to express myself.  I am empowered and entrapped by media.  It’s 2011 and everyone is a producer

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