IBM Research Center Explores Deep Psychological Profiling on Twitter
6 years ago 0 0

Researchers at IBM’s Almaden Research Center are looking to create “deep psychological profiles” of potential customers to better understand their values and needs. Dr. Eben Haber and his team are building off previous research by Tal Yarkoni that matched bloggers’ posts to the 5 modern dimensions of personality: extroversion, agreeableness, conscientiousness, neuroticism and openness to

Read more

Billy Beane, Baseball, and the Big Data Debate
6 years ago 0 0

The real Billy Beane and Brad Pitt, who played him in 2011’s Moneyball I was the highest-rated amateur player in 1980, alongside Daryl Strawberry because I looked like a baseball player. They rated me based on all the things that got me elected homecoming king but didn’t yield returns on the baseball fields. So began

Read more

Who Are The Modern-Day Mad Men?
7 years ago 0 1

I just recently started watching Mad Men. At first I didn’t succumb to the hype, even with people telling me I’d LOVE the show (presumably because I work in advertising and know what cufflinks are). Instead my viewership began when my boss insinuated that I be ashamed for asking what Mad Men ads all over

Read more

The Homestretch: Driving Action Through Interest Marketing
7 years ago 0 0

On the surface, Pinterest is a photo-sharing site, with a few significant deviations from competitive products. But beneath the surface, Pinterest is a crucible of our hopes and dreams. It’s the designer outfit we want to own, the car we want to drive, the gourmet meal we want to cook, and the travel destinations on

Read more

Google Search, Plus Your World…Yawn
7 years ago 0 1

Since the announcement of Google Search, Plus Your World, the interwebs has exploded with opinions of the search giant’s new functionality that puts Google+ content front and center. Without even touching on the legality of this change, let’s make something clear – this doesn’t really matter until more people adopt Google+ as their every day social networking

Read more

Twitter Music Trends
7 years ago 0 0

Twitter Music Trends (TMT) is a site/app that displays which music artists are trending on Twitter in real-time. Created at Music Hack Day Barcelona 2011 by a hacker named Adam Lindsay, TMT analyses the worldwide Twitter conversations around an artist and filters out content like chatter and song lyrics to display only relevant tweets about

Read more

Social Sculpture: How Social Media Has Turned Us All Into Artists
8 years ago 0 0

Social Sculpture View more presentations from Kimberly Reyes