7 Powerful Insights for Social Marketing to Women (and Moms)
9 years ago 0 1

Women have been associated with shopping since the concept began but, until fairly recently, not so much with buying. When it comes to big purchases like cars, homes, finances or technology, the conversations (and the marketing dollars) have primarily been directed to men. The theory seemed to be that the hunters decided what to get

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A Look at How Kimberly-Clark is Using Social Media to Reach Moms
9 years ago 0 0

Kimberly Clark used Social Media to Amp Up a Three Year Old Promotion. Social Media Marketing for Kimberly-Clark? Yes, and they used it in an interesting fashion to breath new life into a three year old promotion. I recently came across this article direct from Dawn Bates, Consumer Promotion Marketing Manager at Kimberly-Clark. She give

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If popular websites were people, what would they look like?
9 years ago 0 0

Mashable’s Stan Schroeder recently posted this short blurb and image from comic artist elontirien on deviantART. The image truly captures the essence of these websites… so now you can put a face to the name! Who’s the Bigger Nerd: Wikipedia or Google?: “If popular websites were people, what would they look like? If you’ve ever

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8 Key Twitter Networking Tips You Must Know
9 years ago 0 0

I’ve been using Twitter, a social networking site, for six months now and have met so many terrific, interesting and business savvy people. It’s easy to not understand what Twitter is when you happen upon someone’s personal page. The micro posts are a potpourri of replies that don’t quite make sense to the visitor, but

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The Wizard of Apps
10 years ago 0 0

Software developers are making pilgrimages to Cupertino to plead for prime placement on the iPhone App Store. But Apple’s selection process remains a bit of a mystery. By Jeffrey M. O’Brien, senior editor May 13, 2009: 9:42 AM ET (Fortune Magazine) — After six months in development, Zillow’s new iPhone application – a data-intensive program

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Engaging Education – The Credit Crisis, Beautifully Animated
10 years ago 0 0

The Short and Simple Story of the Credit Crisis. The goal of giving form to a complex situation like the credit crisis is to quickly supply the essence of the situation to those unfamiliar and uninitiated. This project was completed as part of Jonathan Jarvis‘ thesis work in the Media Design Program, a graduate studio

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Facebook: Now accounts for one third of all online social networking time
10 years ago 0 0

The latest comScore data is good news for Facebook, ranking the site as the sixth most popular website in the world with 275 million unique users each month. That exceeds the 200 million user mark that Facebook recently made public, but regardless of different metrics the trends are interesting here. Facebook now accounts for 4.1

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Live from the Mediaweek Upfront Conference
10 years ago 0 0

Ian Baer, President of Big Fuel, blogs live: 10:41am Panel discussion on securing and proving the valueof multimedia. Really pertinent as so many brands struggle to monetize and value things like Web 2.0 and mobile in conjunction with broadcast. Experts from Telemundo, Comcast, ESPN and Google. Eric Johnson of ESPN points to the lack of

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Social Networking Grows 93%; Communication Becomes Entertainment
10 years ago 0 2

Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC that delves into social networking trends and habits, reports MarketingCharts. The “Netpop | Connect: Social

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Generation X glued to video media 9.5 hours a day
10 years ago 0 0

By Vigyan Arya on Sunday, March 29, 2009 Adults between the ages of 18 and 35 are exposed to as much as 8.5 hours of digital broadcast daily, according to a recently-concluded study by the Council for Research Excellence, a group funded by Nielsen. The survey conducted by Ball State University’s Centre for Media Design

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Adidas.TV – Getting content to the people
10 years ago 0 0

Adidas is hoping to spread its message across the world using its new online branded platform (Adidas.TV). This past Tuesday (2/17) was the soft-launched of the website: http://tinyurl.com/bykkk4 Adidas.TV is designed as a global hub for video content produced by the athletic footwear giant and its partners, and the broadband site boasts channels devoted to

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