Why I’ll Buy a Newcastle
6 years ago 0 0

I enjoy beer. I’m certainly no connoisseur (nor could I spell that word without the help of my friends, Red Squiggly and Right Click), but I’m glad to pay a couple extra bucks for the good stuff. That makes me a prime target for premium beer brands, and none do it better than Newcastle. Their

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Facebook is not going to eat your children.
7 years ago 0 0

It has been rumored that Facebook is going to allow children under the age of 13 to become legal members of the social media site. It is estimated that there are already 7.5 million underage current users of the service. Approximately 1% of all Facebook users. There are groups out there like the Consumers Union,

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Facebook vs. Hoarders
7 years ago 0 0

People like to collect things. They collect baseball cards,  furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows like Hoarders and Storage Wars are not popular because these are isolated incidents. The sad part is that most people do nothing

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The Most Sought-After Wizard in Tomorrow’s Advertising?
7 years ago 0 0

When I got into this business, a friend suggested I read Ogilvy on Advertising, the industry insights of a man who had been described as “the most sought after wizard in today’s advertising.” I don’t know who called him that, it could have been his uncle or the publisher of his book for all I

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Is this truly organic?
7 years ago 0 0

Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be pushed virally through SEO techniques, posting on Facebook pages and

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Taking a Look at MTV’s 2011 VMA Social Campaign
7 years ago 0 0

Last year was a great year for awards shows, which had been showing a decline in viewer interest in recent years. Social media added a new dimension of real-time excitement unprecedented in the entertainment industry. For the first time, viewers were able to share their comments about everything from red carpet outfits to explosive performances

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Creating Experiences vs. Selling Music (Part 1)
8 years ago 0 3

From mixtapes to Facebook listening parties, bands and artists alike are doing more and more to capture fans’ attention online with the hope that it will turn into album sales. As cd purchases continue to decline at a double-digit rate, digital downloads are becoming the industry standard – whether they’re paid for or not. Subsequently,

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Game of Networks
8 years ago 0 0

Approximately five years ago, a television announcement rocked my world.  The rights to one of my favorite fantasy novels (yep, I said it) were bought by HBO.  I practically threw a parade, and I hate parades. Friends and co-workers made fun of my excitement, but they’re not laughing now.  They’re all watching it.  The show? 

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The TENTACULAS of Transmedia Storytelling
8 years ago 0 1

I live in a story world and I am the Hero and the Princess.  Each and everyday I am creating and sharing my life with the world around me.  I blog, I tweet, tumbl, and make short films to express myself.  I am empowered and entrapped by media.  It’s 2011 and everyone is a producer

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Girl’s Guide to Surviving Football Fever
8 years ago 0 3

It’s football season, and if you’re like me you may have noticed that any romantic dates with your fella on Sundays have dropped from your calendar.  Or maybe you’ve joined Facebook groups like this one: The Wife’s Guide to Surviving Football Season. How does a girl cope with an event that literally keeps her man

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