Can Social Save American Soccer?
7 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Is this truly organic?
7 years ago 0 0

Prior to coming to Big Fuel as a Content Director, I used to work on social video for two major brands, ESPN and Red Bull Media House. During my time there we used to push our video content online and hope that it would be pushed virally through SEO techniques, posting on Facebook pages and

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Girl’s Guide to Surviving Football Fever
8 years ago 0 3

It’s football season, and if you’re like me you may have noticed that any romantic dates with your fella on Sundays have dropped from your calendar.  Or maybe you’ve joined Facebook groups like this one: The Wife’s Guide to Surviving Football Season. How does a girl cope with an event that literally keeps her man

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