Twitter charges roughly a bagillion dollars for a sponsored trend, so it makes sense that so many brands try to promote hashtags through other broadcast spots or Facebook campaigns. What doesn’t make sense is the content they’re often promoting – I feel like most companies should stop and ask themselves “would anyone ever actually tweet
My girlfriend’s little cousin is a Junior at UNC Chapel Hill, aspiring for a career in “marketing or PR, or something like that.” That relatively open outlook is much more targeted than my own was at her age, which went something like, “I don’t want to work a lot and I want to make a
Does mom ageism exist? Damn right it exists. For most brands, the focus is on younger moms of infants and toddlers. Moms with teenagers are written off. Boomer moms, despite all of their disposable income, are virtually ignored. But look at this statistic: there are 12 million moms of teenagers (ages 14-17) and 25 million
Everyone knows that Spotify launched in the US in July 2011. However, people might not know that brands took an interesting role in that launch (outside of just advertising dollars). I know this because I worked with Chevy to partner with blogs/publishers to generate editorial exposure for Spotify and Chevy in exchange for advance access
With Social Media Week well behind us, we’ve been spending a lot of time the past week exchanging thoughts and ideas from the various sessions we attended. On Friday, I went to a panel at the Tribeca Grand whose subject matter was a lifestyle vertical that I am very interested in exploring: Travel and Tourism.
You know those serendipitous moments when your mobile music player, while set to shuffle, happens to play just the right music for your mood and environment? It’s as if the player knows where you are and which music could possibly enhance your experience. Those instances seem to happen by chance (well, that and your apparently
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