Cause Celeb: Giving Charities and Non-Profits Star Power Through Social Media
7 years ago 0 2

Celebrities and causes already make strange bedfellows – but when social media is the bed, it gets even more complicated. How much would you pay a Top 20 music artist for a tweet? What kind of endorsement video would you ask an Academy Award-winning actor to upload to YouTube? Charitable organizations have been leveraging star

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Social Media, Travel, and Tourism: My Thoughts on the Belize Road Warriors Program
7 years ago 0 1

With Social Media Week well behind us, we’ve been spending a lot of time the past week exchanging thoughts and ideas from the various sessions we attended. On Friday, I went to a panel at the Tribeca Grand whose subject matter was a lifestyle vertical that I am very interested in exploring: Travel and Tourism.

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Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
7 years ago 0 1

Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients.  I still keep a couple of these ‘How To’ lists in my Firefox bookmarks.  Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content.  I

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