Brands Can Be Mean
6 years ago 0 0

Remember back when it was taboo to mention your competitors in your advertising? 10 years ago you told people why they should buy your product, not why they shouldn’t buy another. Back when Bounty kicked the snot out of “the competitor brand” in those absorbency tests, your mind had to make some leaps to place

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Being “good for a girl.”
6 years ago 0 2

So Yahoo has a new CEO and the world is buzzing because of it. Not just because she a female with a new, big job, but because she is also pregnant and plans on working through her maternity leave and returning to the job a few weeks after giving birth. Good luck with that, Marissa

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Who Will Harness the Collective Power of Social Athletes?
7 years ago 0 2

When the Miami Heat beat the Seattle Supersonics in the NBA Finals (call me old fashioned), LeBron James ended his playoff-driven Twitter hiatus with this message: OMFG I think it just hit me, I’m a CHAMPION!! I AM a CHAMPION!! — LeBron James (@KingJames) June 22, 2012 That message was retweeted more than 45,000 times

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Can Social Save American Soccer?
7 years ago 0 11

Steve Jobs was once asked how much market research went into the iPad. “None,” he said, “it’s not the consumer’s job to know what they want.” That got me thinking about soccer…and how for most people, nothing gets them thinking about soccer. Americans don’t care about it. Sure, there are exceptions, but generally speaking, we

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What does Klout buy you?
7 years ago 0 0

I was pretty popular in high school. Not Justin Beiber popular, but everyone seemed to know my name and remembered me. I was even voted Vice President of my senior class. It’s amazing what a name like Frantz in upstate New York can do for you. Well that, and throwing the biggest non-parent sanctioned party

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Making Waves In Social Media
7 years ago 0 0

I recently attended the Digiday Agency Summit in Utah and was inspired by a talk given by Daina Middelton about participatory marketing. What was interesting to me about her talk, was how focused it was. So often in technology, we’re seduced by emerging platforms, new functionalities and features, but at the end of the day, it’s people interacting with

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Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
7 years ago 0 1

Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients.  I still keep a couple of these ‘How To’ lists in my Firefox bookmarks.  Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content.  I

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