Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Missed Opportunities: Poland Spring & The State of the Union
6 years ago 0 0

True to the millennial that I am, my favorite hobby in recent years has been live-tweeting big live telecast events. That said, I would like to touch on how brands are or should be tuning into these events, no matter how seemingly irrelevant, to identify new marketing opportunities using the “second screen.” On Tuesday night,

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Facebook is not going to eat your children.
6 years ago 0 0

It has been rumored that Facebook is going to allow children under the age of 13 to become legal members of the social media site. It is estimated that there are already 7.5 million underage current users of the service. Approximately 1% of all Facebook users. There are groups out there like the Consumers Union,

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Old Media’s Helping Hand
6 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Facebook vs. Hoarders
6 years ago 0 0

People like to collect things. They collect baseball cards,  furniture, mugs, flags, comic books, Star Wars action figures and a number of other items you may not consider having in your house. Shows like Hoarders and Storage Wars are not popular because these are isolated incidents. The sad part is that most people do nothing

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I have been rejected from “motherhood” for the age of my kids.
7 years ago 0 2

Does mom ageism exist? Damn right it exists. For most brands, the focus is on younger moms of infants and toddlers. Moms with teenagers are written off. Boomer moms, despite all of their disposable income, are virtually ignored. But look at this statistic: there are 12 million moms of teenagers (ages 14-17) and 25 million

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Join Us at the Global Hub for Social Media Week!
7 years ago 0 0

In just a few days, the Big Fuel office will be opening our doors to hundreds of New York’s hyper-social elite for Social Media Week!  Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile

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What Facebook’s Revenue Goals Mean to a Social Media Analyst
7 years ago 0 1

On Wednesday, Facebook filed it’s initial public offering for $5 billion dollars in initial funding. Working for a social media agency means being well-read on the latest social news, so I knew it was happen. I knew what it meant to Facebook’s business, to the ad industry, and to its users. The story itself didn’t

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Hits Don’t Lie: 10 Ways for Bloggers to Engage with Big Brands
7 years ago 0 1

Countless articles have been written with insight and tips that teach marketers to connect with bloggers on behalf of their clients.  I still keep a couple of these ‘How To’ lists in my Firefox bookmarks.  Because of these insights I know that I need to be intimately familiar with the blogger’s brand and content.  I

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Google Search, Plus Your World…Yawn
7 years ago 0 1

Since the announcement of Google Search, Plus Your World, the interwebs has exploded with opinions of the search giant’s new functionality that puts Google+ content front and center. Without even touching on the legality of this change, let’s make something clear – this doesn’t really matter until more people adopt Google+ as their every day social networking

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Memolane, Importance Of Digital Archives, & The Digital Age Privacy Paradigm
7 years ago 0 1

Think about all of the digital content you create every day and share across various social media services.  Now think about how often you actually stop and reflect on all of the information about your life that is scattered around the interwebs. You don’t do that very often, do you? Wouldn’t it be great if

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