Dave Bovenschulte and Devrin Carlson-Smith Innovation and Product Development, Big Fuel Photo: by @Twabbi
This video discusses the changing face of media, technology, TV and what future consumers will see because of the innovation that companies like Intel and others are creating today. Matt Kelly caught Sean Maloney, chief sales and marketing officer for Intel. (Watch this video and read the full article on HowStuffWorks.com)
MediaPost: “The City of New York yesterday introduced a multi-pronged initiative to help its struggling media sector. It offers a variety of plans that focus on innovation, research, retraining and new technology. “With the media industry undergoing profound changes it’s incumbent on us to take steps now to capitalize on growth opportunities and ensure New
Madison and Vine’s Andrew Hampp recently spoke with Ogilvy Branded Entertainment honcho Doug Scott about branded entertainment’s place in the new econonmy.
PQ Media curbed its projections for branded entertainment as early as last February, saying the category’s growth would slow to the high single digits this year after increasing 13.9% to become a $25.4 billion business in 2008. Product placement and integrations accounted for 15% of that business in 2008, with the rest going to events, sponsorships and other branded projects.
However, according to Scott the category has solidified it’s importance and continues to prove itself as a necessecity in the new media landscape.
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