“Slam Dunk” Marketing
6 years ago 0 0

Prepare to hear something incredibly insightful that you’ve never heard before: social media is a growing part of nearly every brand’s marketing mix (and they say you can’t pick up sarcasm via text). Ok, it’s a bit cliché, but that’s for good reason. I don’t think anyone would disagree that the percentage of marketing hours

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Does Social Engagement Equal Box Office Success?
6 years ago 0 0

This summer is sure to be one of the most profitable in Hollywood’s history. Kicked off by the Avengers, which had the highest-grossing weekend of all time and currently tracking to shatter numerous other box office records, this summer still promises a handful tent-poles that aim to challenge these numbers. From Ridley Scott’s long overdue

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NOTvertising: Spotify and Coca-Cola’s New Symbiotic Relationship
6 years ago 0 0

Everyone knows that Spotify launched in the US in July 2011.  However, people might not know that brands took an interesting role in that launch (outside of just advertising dollars).  I know this because I worked with Chevy to partner with blogs/publishers to generate editorial exposure for Spotify and Chevy in exchange for advance access

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Knowing Your Audience in a Post-PC World
6 years ago 0 0

“What do you use your phone for most?” This was the question posed to the audience at the Digiday Agency Summit last month. The presenter, Jason Oates from LiveIntent, expanded on the multiple-choice question: What do you use your phone for most? a. Browsing the web b. Watching videos c. Facebook/Twitter d. Email I’d pick

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The Soup on SOPA (and PIPA)
7 years ago 0 2

Today, several internet sites, including Wikipedia, WordPress, TwitPic, Reddit, Boing Boing, ICanHasCheezBurger and Mozilla, plan to go dark in protest of two anti-piracy bills: SOPA and PIPA. What is SOPA? The Stop Online Piracy Act (H.R. 3261), introduced on Oct. 26, 2011, is a bill that would allow copyrighters and the U.S. Department of Justice

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One Hack of a Day: a Creative Crashes the Times Open Hack Day
7 years ago 0 0

Let’s take a minute and give props to The New York Times. Newspapers are struggling all over, but the Times is making digital waves. I’m not just talking about digital subscriptions; the Times is opening itself to innovative development with its annual Times Open series, a Developer Network that allows developers that tap into their

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Virtual Gifts Just Got Actual
7 years ago 0 0

Giftee is an online service where you can send a small ‘thank you’ through small gifts by twitter and email. Virtual gifts just got actual.

Innovation Luminaries
7 years ago 0 0

Dave Bovenschulte and Devrin Carlson-Smith Innovation and Product Development, Big Fuel Photo: by @Twabbi

Intel CMO on Future of Web and Media
9 years ago 0 2

This video discusses the changing face of media, technology, TV and what future consumers will see because of the innovation that companies like Intel and others are creating today. Matt Kelly caught Sean Maloney, chief sales and marketing officer for Intel.  (Watch this video and read the full article on HowStuffWorks.com)

Mayor Bloomberg to Media Industry: We’re Here to Help…
9 years ago 0 0

MediaPost: “The City of New York yesterday introduced a multi-pronged initiative to help its struggling media sector. It offers a variety of plans that focus on innovation, research, retraining and new technology. “With the media industry undergoing profound changes it’s incumbent on us to take steps now to capitalize on growth opportunities and ensure New

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How Branded Entertainment Is Holding Up Amid Recession
10 years ago 0 0

Madison and Vine’s Andrew Hampp recently spoke with Ogilvy Branded Entertainment honcho Doug Scott about branded entertainment’s place in the new econonmy.

PQ Media curbed its projections for branded entertainment as early as last February, saying the category’s growth would slow to the high single digits this year after increasing 13.9% to become a $25.4 billion business in 2008. Product placement and integrations accounted for 15% of that business in 2008, with the rest going to events, sponsorships and other branded projects.

However, according to Scott the category has solidified it’s importance and continues to prove itself as a necessecity in the new media landscape.

Read the full article here:
http://adage.com/madisonandvine/article?article_id=134580

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