Old Media’s Helping Hand
7 years ago 0 0

As social media hits the next phase of maturation, a critical point of engagement will be driving revenue through social sponsorships. To really grow revenue, it must grow beyond sponsored posts, pre-roll ads/messages and promoted tweets. The next steps are: Integrating a brand seamlessly into an entire content program Driving interaction and participation to make

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Owned Is Nailed. Paid Is Flying. Earned Is the Future. Whoever Fuses All 3…
7 years ago 0 5

The relationship between owned, paid, and earned is multi-faceted – with aspects touching strategy, content, measurement and brand value. As alluded to in a recent tweet: From a technology perspective: OWNED is nailed. PAID has taken off. The future lies in EARNED. Whoever FUSES all three will be CROWNED. #in — Michoel Ogince (@Twabbi) May

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